If you own a house painting business, chances are you understand the importance of a fresh coat. Updating an old house with a fresh layer of paint can change the entire aesthetic. The same is often said about websites.
In fact, 38% of website visitors will stop using a site if it’s unattractive.
By updating your house painter website, you can encourage more people to learn about your business. At the same time, you’re improving your brand image and becoming more recognizable online. You can also use your new site to improve your painter advertising efforts.
Ready for a fresh coat of paint? Keep reading to learn how to design compelling house painting websites with this guide!
Why is a Website Important for Your Business?
A well-designed painter advertising website can benefit your business in numerous ways. If you’re on the fence about updating your website, here are a few reasons to get started. By working with a professional website design & development agency, you can enjoy these benefits and more!
Branding
Your brand represents your business and helps set you apart from other painting contractors. Without it, you’ll blend into the crowd.
Imagine designing your website with a distinctive brand. When you stand out, people are more likely to remember you amongst other similar businesses. As a result, homeowners will think of your business the next time they need a painter.
Keeping your brand consistent across your website will improve brand awareness for your business as well.
You can then match this same brand on flyers, billboards, and other marketing materials.
As more people see your brand and become aware of your business, they’ll know to call you for help! As a result, you’re standing out from competitors and attracting more business.
A website that lacks proper branding can confuse visitors. Someone might move from one page to the next and think they’re on a completely different website. To avoid this, you need a consistent brand design and voice across your website.
Lead Generation
Your website should have multiple opportunities for visitors to convert into leads.
For example, you can have your phone number display in a top banner on your website. Then, visitors can click on your number from their phones to call your directly.
You can also feature a form across your website to gather customer information.
Your web pages should feature call-to-action language. This language compels visitors to take immediate action. With a painter website that’s optimized for lead generation, you can continue building your business!
Credibility
A messy website can hurt your company’s reputation. A crisp, professional-looking website, on the other hand, can speak to your credibility.
Your painter advertising website represents your company online. How do you want potential customers to perceive your business? By making your website easy-to-use and using the latest design trends, you can ensure visitors see your company in a better light.
Adding reviews from happy customers by adding a testimonials page can boost your credibility as well.
Increase Traffic
You can use your painter website to attract traffic to your website using search engine optimization, or SEO. Posting informative, helpful blogs or videos to your website will show visitors you’re there to solve their problems. This can build your brand’s credibility as well.
When you rank higher than your competitors, potential customers are more likely to visit your website first.
As you increase website traffic, you also increase your chances of gaining new leads.
Strengthens PPC
Pay-per-click advertising allows you to post digital ads that lead customers to your website. However, you need strong landing pages for these ads. Otherwise, you could lose the prospect.
45% of businesses are already using PPC advertising. If you’re not, chances are you’re falling behind the competition.
What Your Website Needs
Now that you understand why it’s important to have a painter advertising website, here are a few tips for updating your site!
Eye-Catching Design
First, you need a custom, eye-catching design.
A website design company can help you determine how to incorporate your brand within the design. You’ll also want to use the latest design trends to ensure your website looks modern.
For example, many companies are using minimalism for clean, organized pages. Minimalistic website design will keep people focused on your content. Then, you can lead them to become a conversion.
Mobile-Optimization
More people are checking websites from their smartphones. For a painter website that will grow your business, you need to make sure it’s mobile-optimized. A mobile-optimized site will work on smaller screens, so any visitor can navigate your pages.
Mobile-optimization will benefit your SEO as well.
Search Engine Optimization
For an effective SEO strategy, you need to know which keywords your customers are searching. Then, feature these keywords across your website’s pages and in blog posts.
When someone searches for these keywords, your site might show up on search engine pages.
However, SEO involves a lot of components. For example, you need your keyword in headers, the body text, and image alt text.
Google’s SEO algorithm changes every year. In order to keep up with the competition, you need to keep up with the latest changes. Otherwise, your ranking will drop.
Painter Advertising Landing Pages
If you plan on using your painter advertising website for PPC, you need dedicated landing pages. Creating pages that are dedicated for your PPC campaigns will strengthen their effectiveness.
For example, Google Ads determines the Quality Score of your ads in part based on your landing pages.
Well-designed landing pages will help you attract more leads.
UX-Based Design
User experience (UX) website design can also help you attract more leads. These design trends consider how visitors use your website.
For example, you’ll want to make sure your pages load quickly. Otherwise, people might get frustrated and leave.
Build a Painter Advertising Website That Builds Your Business
By updating your painter advertising website with the latest design and development trends, you can stand out from the crowd! Otherwise, an outdated website could cause you to lose potential customers.
Ready to discover the possibilities? Contact us today to get started with your new painter website!