Search Engine Optimization Services

On-Page SEO

On-page search engine optimization is the process of improving individual web pages so that each one ranks highly while generating more relevant traffic in search engines. This approach involves the optimization of page content, HTML code, JavaScript, CSS, and more.

On-page SEO is essential for business websites since many of the signals that Google uses to rank pages are based on these on-page elements. It helps the search engine giant assess your website and its existing content to direct specific search queries to it.

Since users engage with on-page elements the most, it’s important to ensure that your web pages are reinforced with the best practices for on-page SEO. Both small and large businesses should optimize the on-page capabilities of their websites to maximize their ROIs.

Local SEO

Local SEO refers to the practice of improving a business website to specifically cater to its local area. If you own a brick-and-mortar business such as an agency, restaurant, or retail shop, you want to make sure that your pages can rank for search queries that are performed by your local audience.

Businesses that neglect their local search result rankings are missing out on relevant traffic and potential access to new customers. Ignore local SEO for long, and you may experience stagnation in terms of your business’ growth.

When you optimize your local business website, you’re making sure that people nearby can find your company – whether they do it online or offline. Brands that provide products and services to their locality can invest in local SEO to drive more customers and generate higher revenues.

Content Creation (Writing & Graphics)

Content creation involves brainstorming about topic ideas ideal for business buyer personas, generating written or graphical content based on these concepts, and allowing that data to be accessible to your target audience. These can appear in the form of blogs, articles, press releases, white papers, infographics, videos, and more.

Considered as the ultimate inbound marketing approach, content creation lets you provide free and relevant information to your market to attract leads while retaining existing customers.

Here are several statistics that demonstrate the effectiveness of content creation:

• Brands that publish more than 16 blogs each month get almost four times more traffic than those that posted less.
• Small and medium businesses that use smart content marketing get 126% more leads compared to those that don’t.
• More than half of all online purchases are a direct result of a person who came across a blog.
• Original graphic content such as illustrations and infographics is being used by digital marketers to achieve their marketing goals.

Want to start leveraging the benefits of content marketing? Get in touch with us today.

Website Optimization

General website optimization is when specialists enhance the loading speed and performance of a website when used on various browsers and devices.

The speed of how websites operate is measured by how fast it loads content. Not only is this considered an important ranking signal in search engines, but it also plays a crucial role in the user experience of a website.

Websites and landing pages with slow loading times reduce the average time spent by visitors — inevitably reducing conversions and thus sales.

When you improve the overall speed and performance of your website, you influence the three important factors of website success:

1. Conversion
2. Visibility
3. Usability

Google Analytics

Assessing web analytics is important for business websites to grow since it provides essential visitor data that can be used to identify their online behavior. There are many tools that can gather website data, but the most widely-used platform today is Google Analytics.

Google Analytics is a web analytics service provided by Google itself. We use it to help keep track of website traffic and generate reports. The web analytics service collects the website data for us to put the details into our reportos.

With Google Analytics, we learn more about the behavior and experience of our clients users, the performance of their digital content, the compatibility of specific devices when browsing the website, and more. We use the information from these datasets to transform our clients online strategy for success.