Company & Event Branding

What is branding for? Everything!

Branding encompasses everything from your image, slogan, vision, mission statement, logo, colors, typography, graphics, photography, user experience and more. Your branding style is developed in order to reflect your organization’s environment, values and appeal to your target audience. Branding your organization aims to establish a significant presence in the market in order to attract and retain a loyal community. Below are some of the many options that we can include in your branding package.

Branding Package Options

Logo Design
Logo Style Guide
Logo Usage
Color Palette
Fonts Selection
Business Card Design
Stationary Design
Email Signature
Presentation Templates
Event Banners
Social Media
Facebook Header
YouTube Header
E-Blasts
E-Newsletters
Yard Signage
Postcards
Programs
Newspaper Mastheads
Posters
T-Shirts
Flyers
and more…

Top 5 reasons for branding your organization

Know Yourself

What inspired you to start your organization? What value do you offer to the public? Yes, you wanted to make a living, but there is something more to what you’re doing than material gain. There is (or was) a reason that you started this entire endeavor. That inspiration is the core of your organization. That inspiration is what drives the people around you, and it’s what you share with clients and the community. That is your brand. A strong brand represents your core values and communicates your identity to clients, customers and the community.

Effective Communication

How effectively you communicate your brand and message can have more impact on your organization than the message itself. Trying to say too much, without an overarching strategy and focus, can lose possible new audience members in a diluted message. An organization that invests time and energy into effective and quality communication can foster long term relationships with their audience.

Consistency

Every communication from your organization should be created with a unifying design and message. By providing consistency and repetition with your brand, you place yourself in position to build trust, recognition and loyalty by your audience. You will become known for more than just an organization, but for eliciting a particular feeling in your audience. Remember, if you’re loyal to your brand, your audience is more likely to be loyal to your organization.

Know Your Audience

Marketing has been changing over the past few years, and brands need to be than just a logo. The public is looking to engage, invest and build a relationship with the organizations that they deal with. You have a message that will resonate with those who need your services, or share your vision. Are you speaking to your audience, and finding them, where they can be found? How well do you know your audience? Tailor your brand and your message to your audience instead of trying to appeal to everyone at once. As you grow, and identify different niche audiences, you can market to them, addressing their distinct needs and triggers.

Quality Design

Consistent quality design and layout should be a part of all your marketing and advertising materials. Your logo, brochures, postcards, emails, website and all your print and online materials should exude beauty and elegance. Impressive design also includes typography, page layout, readability and other nuances that make for a pleasant interaction with your audience. Quality and professional marketing and advertising materials are designed to trigger feelings of reassurance and comfort in your audience, which reinforces the value of your brand.

Heritage Sandy Springs Museum & Park

Four Winds Agency is amazing. I’ve had the pleasure of working with both Richard and Greg on several design projects including a digital and print magazine. Both designers are open to suggestions and corrections, and they tailor everything to suit your individual themes and tastes. Both are quick to respond (even when the deadline is right around the corner), and the finished project is always what you want and more. Will always recommend Four Winds and its designers for any project!
Keith L. Moore, M.A. |
Shelley Dawson

Four Winds Agency is my go to source for everything marketing. I feel confident that their wealth of experience will guide me in the right direction when it comes to branding myself. The recent Direct Mail piece that Four Winds designed for me is timeless and continues to drive results. I find working with this agency to be easy both in communication and delivery of final product. Very pleased with this partnership!
Shelley |
Wings of Hope

I am more than satisfied with our website. Four Winds Agency is extremely responsive to all our needs by providing creative solutions and ideas for best ways to market our organization and completes everything in a timely manner – even in those “quick-turnaround” times. I highly recommend Four Winds for their talents and skills for web design but also because of their integrity, honesty and concern for others in our community and the world. They are a blessing to us and all who come in contact with them.
Kathy |
Charity Auction Training

You have done a phenomenal job and been most patient and accommodating with us. We are confident our website will be a huge benefit to our business, and we are most grateful to you for your amazing work.
Cindy |
AC Cover Guard

Richard is a talented and dedicated media specialist who has successfully assisted our companies to gain a successful online presence. He was able to update our current systems without a full overhaul. His valuable knowledge of available tools and resources has saved us time and money. We believe Four Winds Agency is determined to help us succeed and we highly recommend their services.
Ken Lyons, VP of Business Development |