If you want to boost your leads, then you can’t miss these wildly effective lead magnet ideas that are sure to produce results.
Are you looking for new lead magnet ideas that can help you generate more leads this year? There are tons of ways to attract and capture leads that you can turn into paying customers.
You need to make sure your lead magnets convert to grow your audience and customer base. To learn more about some of the best lead magnets out there, keep reading. Use some of these great ideas to see success this year.
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Printables and Guides
A great lead magnet is one that offers your website visitors some value, such as an educational or informational product. Offering your visitors a printable guide, handbook, or resource, allows you to offer them something tangible without costing you money for each print. You can create downloads that people have the option to print or just save on their computers, such as an industry-related report or case study.
Depending on what industry you are in, case studies can be a great lead magnet as it helps those in your niche to see results that you have accumulated. You can make case studies highlighting your own results or results from others. Crafting and executing a well-planned research study can help you fill up your email subscriber list, as people will be interested to review your findings.
You can also use a few PDF pages to create a handbook for website visitors which can be packed with relevant and useful content. You could focus this handbook on an issue your customer tends to have, offering possible solutions. Dedicating handbooks to a specific topic that fills a niche is a great way to stand out in your field.
Video Content
Videos are a great lead magnet and there are so many versatile ways you can offer them to your website visitors to reel them in. For example, you could make video tutorials that you only send to those that sign up for your email list. You can also create video recordings or live video training courses that you offer your subscribers.
Video content is becoming one of the most popular content types in the digital world, so this is a great tool to start using. Offering free training sessions to your subscribers can help them build a relationship with your brand. Many prefer to watch videos rather than reading text, making a video training course a great way to engage and interact with your target customer.
At the end of the training session, you can wrap up by offering any other solutions your company has that can help those in training even more. This works to turn trainees into paying customers who will continue to look to your company for solutions. Training sessions, free consultations, or coaching sessions, can all be great for those that offer a service or are consultants.
This is a great way to reel in quality leads that are already looking for your solution. By doing a live video chat with them for free, you can build a connection that may lead to them registering for additional assistance.
Interactive Materials
A great way to offer your website visitors something that will engage them is to offer them materials or content that they can interact with. For example, you may consider offering subscribers a quiz that is related to your industry or products. This offers website visitors something that is a little more fun and unique than the typical lead magnet.
You may even consider allowing all website visitors to take the quiz, but requiring their email so that you can send them the results, allowing you to add them to your subscriber list. Depending on your industry, offering your subscribers either digital or printable templates is another great way to give them some helpful materials that can make their life easier or more organized. Another great option is to offer subscribers a free workbook, such as an entrepreneur or marketing workbook that they can use to gain the skills they need to succeed in their industry.
This is a great way to allow subscribers to interact with your brand in a way that is creative and educational. Offering a free checklist can also be a great tool to generate leads. You can work to make a checklist that can assist or solve subscribers’ needs using a one-page PDF document, which is extremely easy to make and use.
Depending on your customer base, your audiences may prefer a quick and easy lead magnet to engage with over a more lengthy workbook. You just want to make sure that the content you do offer is jam-packed with helpful information and that it covers your target audience’s pain points. When done well, your website visitors won’t think twice about offering their email address in exchange for helpful materials.
Additionally, these materials help you prove that you are an authority in your industry, which can boost your customer loyalty, especially when customers feel that your materials have personally assisted them.
Lead Magnet Ideas
If you’re looking for lead magnet ideas that are fresh and successful this year, look no further. The lead magnet strategy you use will depend on your industry, your expertise, and the needs of your customer. Consider some of the creative options in this list to see great results.
Are you looking for a team of experts that can help you get the website traffic you need this year? Contact us today to get started.