What Is Online Marketing?

There are now 5 billion Internet users on the planet. Digital media and marketing are growing each year. Many people are now turning to online marketing for their business.

So what is online marketing? If you’re looking for help on how to grow your business, read our guide here.

Top 5 Components of Online Marketing

It's safe to assume that most businesses currently have an online presence. The internet has now become an important tool to showcase your business on. 

If you haven't yet started online marketing, all the factors can be daunting. Make sure you follow online marketing advice as much as you can. 

There are now teams of people who can get a business up and running online without draining all of your time. 

When used properly, online marketing has a huge range of benefits, the most important one is being able to grow your audience. Below are some of the main components of an online marketing game plan:

1: Creating a Website 

One of the best ways to market yourself is to have an active website. If you have a business and it isn't online, think about creating a website. 

Or you can go through social media pages to promote a business. This is effective, but you may still want people to click on a website after seeing a social media page.

If you have a website, but nobody is looking at it, you need to sort out a marketing plan. Marketing agencies have different ways to track who looks at your website and how to make it grow. 

Online traffic is the phrase used for the number of viewers you have on your website or any online presence. If you need to grow an audience, marketers will help with "driving traffic to a website."

Driving traffic to a website is a term digital marketers use. It means gaining viewers to your website. Driving traffic to your site is important so more people can see your business. 

There are a series of things you can do to drive traffic to your site. The best way is to research and use online marketing tips or hire a website developer.

2: Search Engine Optimization 

There is a range of ways to grow your business, you can use online marketing guides to help. If you don't want to spend time setting up your business online, you can hire a digital marketing agency.  

Online marketers use a series of techniques to enhance a business. You can use Search Engine Optimization (SEO) which will help people find your business. 

SEO takes different steps to enhance its view-ability and speed loading from a google search. You can do this yourself or you can book a consultation for advice on this. 

Other online marketing advice can include things that work behind the scenes. Optimizing your website will consist of a range of services that work together to grow your online presence. 

3: Lead Magnets 

When providing an incentive for visitors to leave their name and email address, your business can increase traffic and conversion rates. These "Lead Magnets" are custom made for each individual company and industry.

To have a successful online marketing plan, it is worth focusing on an incentive that makes sense for your business. The most successful lead capturing incentives will bring attention to your products, or help increase your brand loyalty. 

Developing the right lead magnet is also a great way to learn more about your customers. You can see more information here on inbound marketing which includes lead magnets.

4: Email Marketing

Email marketing is an affordable way to start an online marketing journey. Most online marketing advice would say to use email marketing. It is easy, cheap, and can get started right away. 

Email marketing comes in many forms including newsletters, promotions, and general announcements. Email campaigns keep you connected with your customers. 

Email marketing is a good way to keep up to date with a current audience. You can also use them to send small surveys to your customers. This can give you a better understanding of how to improve your products or services. 

Existing customers are very likely to buy again from email marketing. The average return on investment (ROI) for email marketing is $36 for every $1 spent.

To start email marketing, you will need to build an email list. The Lead Magnet (mentioned above) is a great way to build your email list. These are all people that have subscribed to, and are looking forward to, your emails. You can then measure this and check your engagement and sales. 

5: Blogging

A very common way to use online marketing is by creating a blog on your website. Blogging is common because it does not have to cost anything to write posts about your business. 

There are many ways you can blog. You can write them yourself or pay guest writers to blog for your page. You can write them weekly or sit and batch write some to schedule them for posting later in the week or month.

Blogging is a good tool to grow an online audience for your business. It is easy to look at data showing how many people reading your blog, and which ones are more popular.

You can connect with your customers on a higher level if you are writing blog posts that you think they would like to hear. Blogging has been a good tool for increasing sales if you are explaining products or services on your website. 

Marketing Advice 

Online marketing can be overwhelming to get started with. If used well, you can use these tools to complement each other and grow your business. 

It will be useful to get a professional's advice when starting to market your business. 

If you're still looking for more information about what is online marketing, schedule a complimentary consultation here! 

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