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Tag: SEO

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How to Increase Sales Online Marketing: SEO

Increase Sales With SEO: 9 Tips for Digital Marketing Success

Are you wondering how you can increase your brand’s sales? SEO might be just what you need. Keep reading and learn more here.

Leads through SEO are eight times more likely to become paying customers than those through traditional advertising. With search engine optimization, you can help more people find your business online. Then, you can use your compelling, helpful content to increase sales.

Not sure how to start using online marketing and SEO to benefit your Sandy Springs, Georgia business? Here are a few tips that can help.

Applying these SEO tips will help you improve your rankings. Once you rank at the top of a results page, consumers will see your business first. Then, you can remain competitive and start generating more sales than ever before.

Give your business a boost with these SEO tips today!

1. Gather Keyword Research

If you’re not targeting the right keywords, the right customers will never find your website. Keywords are the cornerstone to an effective SEO strategy. You can create content using the right keywords to appeal to customers.

Start by using some of the free keyword research tools available on the web. For example, you can use:

  • Answer the Public
  • Google Trends
  • Ahrefs
  • Keyword Planner
  • SEMRush

Make a list of longtail keywords. Since these keywords are longer, they’re also more precise.

For example, someone who searches “apple” might really want to know about:

  • The health benefits of eating apples
  • An apple’s nutrition value
  • Where is the nearest apple farm
  • When are apples ripe
  • How to make apple pie

A single keyword like “apple” could have hundreds of different search intents. The search intent indicates what the customer expects to find online. You’ll better appeal to the search intent with a longtail keyword.

Once you’ve gathered your keywords, start creating content for each post. Avoid keyword stuffing, though. Instead, use synonyms and secondary keywords throughout the content.

Write with a specific keyword in mind to avoid sticking a keyword into awkward sentences.

Then, optimize your content by adding the keyword to the:

  • URL
  • Page title
  • Opening and closing paragraphs
  • Body text
  • An H1 heading
  • Image file name
  • Image alt text
  • Meta description
  • SEO title

If you want to help more people find your Dunwoody, Georgia business online, consider working with an SEO specialist. They can optimize your web content for you.

As people begin searching for your target keywords, you can reach more customers.

2. Write With the Audience in Mind

One of the benefits of SEO is you can appeal to consumers who already want your product or service. You can also appear in front of them while they’re in the mood to shop. You can better appeal to customers to increase sales by learning more about them.

For example, you might want to consider the pain points your customers experience on a daily basis. Then, consider how your product can offer a solution.

Start writing blog posts that show consumers you’re able to help. They’ll begin to rely on you more often. Then, you can turn their budding brand trust into sales.

Eventually, you can turn those one-time shoppers into repeat sales, boosting your ROI.

3. Create Compelling Content

When developing your SEO strategy, it’s important to write high-quality, unique content throughout the year. Google looks for fresh content when determining rankings.

Use your keywords to write content for your target audience. You can also create blog posts, infographics, polls, and quizzes. Try to create more video content this year, too.

Last year, video was the primary form of marketing media.

About 60% of marketers report content marketing helps generate leads. In fact, content generates three times as many leads as outbound marketing. Content costs 62% less than outbound strategies, too.

Make sure to add a strong call-to-action at the end of your posts. Encourage readers to contact you or explore your e-Commerce shop.

Then, you can increase sales while boosting your SEO rankings.

4. Optimize Product Images

Consumers can also find your blog content and website through image searches. Each time you upload an image to your website, optimize it.

Add your target keyword to the image file name. Write relevant alt text that features the keyword, too.

5. Use Social Media

Once you start creating content, help more people find it online. You can use social media to expand your audience and reach. Each time you create a post, share it on social media.

Choose the social media platforms your customers are active on most.

You’ll begin to engage new audiences and attract more prospects. You can even build lasting relationships with your customers to boost repeat sales.

6. Optimize Your Site

If you want to increase sales with online marketing and SEO, you need a wow-worthy website. Google will study your site when determining your rankings.

Make sure your site is fast, secure, and mobile-optimized. Google looks at the mobile version of your site first.

Optimizing your website with the user experience and Core Web Vitals in mind can boost your rankings, too. Higher rankings lead to more traffic, which can increase sales.

7. Manage Your Reputation

You can help more people find your business in Buckhead, Georgia by using local SEO. First, optimize your Google My Business listing. Make sure the information is accurate.

Add photos, videos, and posts to your listing to keep it fresh.

Then, start asking customers for their reviews. Positive reviews will boost your reputation. A strong brand reputation could encourage new customers to trust you.

Building brand trust can lead to sales from new customers.

8. Collaborate With Influencers

You don’t have to use social media to boost your business alone. Instead, work with influencers. Leverage their existing audience to expand your own brand’s reach.

9. A/B Test Your Strategy

Once you use these tips for your Marietta, Georgia business’s SEO strategy, study the results from your efforts. Look at your Google Analytics data to determine where you’re generating the most content from.

Otherwise, start using A/B testing to make informed decisions in the future. For example, you can try out different images, blog formats, or call-to-action language.

Learn how to increase sales using SEO this year. With these tips, you can expand your reach online. Reaching more customers can help you boost sales and your ROI.

Get started by using these nine SEO tips today.

You don’t have to use these tips alone. We can help.

Contact us today to get started on improving your SEO.

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The Benefits of Having a Fast Website

Is your website quick enough?

When it comes to website design, there are a million and one things that you have to get right – especially if you want good SEO (search engine optimization)! From choosing the right keywords for your metadata to picking a colour palette that will entice users and stick with your brand image, it’s definitely tricky.

But, one of the most vital parts of a good business website that’s often overlooked is speed. Why is this so important and how can it help you?

Read on the discover the benefits of a speedy website.

Table of Contents

Reduce Your Bounce Rate

In website development, your bounce rate is the number of people who click onto one page of your website but click off before exploring any further. So, if you were to land on the home page of a company website only to realise you’d clicked on the wrong company and go back to the search results before taking a look around, that would add to their bounce rate. There are a lot of things that increase bounce rate, but one of the most important is speed.

If your website takes too long to load, users are going to exit it – it’s as simple as that! Pages that load within two seconds see a bounce rate of just 9% on average, which is pretty good. But if your site takes just three more seconds to load, that rate suddenly increases to a whopping 38%, which is not so good.

The point is that every single second that your site takes to load is going to increase your bounce rate and reduce the number of users you have exploring your website.

On the other hand, if you optimize website speed and reduce the time your site takes to load, your bounce rate should go down! That’s great news for your business as the more pages they browse, the more chances you have to convert them into paying customers.

Boost Website Traffic

A speedy website doesn’t just reduce the number of people leaving your site, it can also attract more attention in the first place. There are numerous cases that prove this link, like the statistics released by Pinterest. They reduce the wait times on their site by 40% and saw web traffic increase by 15%; and who would say no to 15% more users?

High-performing sites not only retain more users, but they attract them too. If you’re not getting the search traffic you’d like then it could be wise to check your speed and see if it’s working for or against you.

Increase Customer Conversions

Once you have a lovely bunch of users on your website, you don’t want to let them slip through the net. Now is the time to convert them, which simply means convincing users to do something you want them to, be it buy a product, sign-up to your mailing list, or invest in your business. By improving your website speed, you might just see your conversions skyrocket.

Mobify released some great statistics showing just how much load speed affects your conversion rate. For every 100 milliseconds they decreased load speeds on their home page, they saw an increase of 1.11% in session-based conversion. That brought them in an extra $376,789 in revenue in just one year.

They also discovered that decreasing the load speed of their checkout page had an even greater effect. By dropping speeds by 100 milliseconds, they increased session-based conversion by 1.55%, earning them an additional $526,147 every year.

Those figures show that this isn’t just about catching a couple more users. Your load speeds could end up affecting your revenue massively, and to make sure that’s a positive outcome you need to create a site that’s fast.

Improve Your User Experience

Did you know that waiting for a website to load is more stressful than waiting in line at a store? Internet users are notoriously impatient, and if you’re making them wait they won’t be happy! This can have a huge effect on your user experience, making your browsers less satisfied with their experience with your brand.

This can be devastating for businesses. With so much competition out there, your branding can make or break you, and if your user experience is poor then it’s going to be the latter.

There’s only so much bad performance that people will take before they simply leave. If that happens, the chances of them ever coming back will be pretty slim.

Give Your SEO a Boost

Search engine optimization is crucial to getting seen online. If you don’t know what it is, in the simplest terms it’s a bunch of techniques that help push you up the search engine rankings for relevant searches, making your website more visible to your target audience.

From local SEO to global SEO, your load speeds will have a large impact. Search engines automatically favor websites that load quicker and will bump them up the ranks. This is because they know that users will be happier if the website loads fast, and the search engine wants to keep their users happy!

On the other hand, if your website loads at snail speed, you’re likely to be pushed back down the ranks and become less visible. It’s not just your load speed that directly affects your SEO, either, but all of the perks we’ve talked about above. If your bounce rate is too high and your user experience is poor, you’re going down.

What Next?

If you want to improve your SEO, gain more traffic, and convert more users into paying customers, it’s time to optimize your load speeds. Take a look at our speed optimization services today to find out more. Improving your load speeds on your own is tricky, but with our expertise, we’ll make it a breeze.