If you’re looking for advice on the best reputation management for your brand and business, check out this blog for great tips.
If you’re developing and growing a brand for your small business, then you need to think long and hard about reputation management.
No matter what you do, what industry you’re in, or who you are, your reputation is important. How the general public views you and your company is going to have a huge impact on how well you’ll be able to develop and grow your business. Public perception will always dictate who your customers are and how many of them you’ll have.
Reputation management is a broad concept, but at the heart of it is an overall concern for how you look to those people outside of your company or brand. With a positive reputation, you’ll increase loyalty and position yourself as an authority in your niche, which is absolutely crucial in 2021.
In this post, we’re going to give you some reputation management advice so that you can appeal to more people and grow your brand the right way. In the digital age, your reputation can sink or swim depending on how you manage your online presence, so keep reading and you’ll find out what you need to do.
Table of Contents
- Build Trust With Content
- Use Socials to Give a Peek Behind the Scenes
- Improve Customer Satisfaction, Improve Reputation
- Get Personal With Customers
- Create a Positive Workplace Culture
- Ask for Ratings and Reviews
- Get Help With Your Reputation Management
Content marketing is one of the most important aspects of running an online brand these days. If you can manage to create great content, you’ll boost your SEO and create a lot of brand awareness, which is huge for getting more eyes on your website and thus, your products and services.
The other thing that content marketing is great for is building trust in your given niche. Once you’ve got this trust from your readers, viewers, followers, etc., your reputation is naturally going to get a boost. The more content you can create for those that trust you, the more you’ll perpetuate this trust and keep your reputation afloat.
You should be blogging and vlogging on a regular basis so that you can build a reader and viewership whom you can educate on what you sell. From there, you can let your products/services do the talking. It’s easily one of the most important components of inbound marketing and reputation management.
Content creation is an important part of social media as well, especially when it comes to building a relationship with your followers. Platforms like Instagram, Facebook, Twitter, and Linkedin are amazing for giving your followers a behind-the-scenes look at what it is that you do. Consumers love getting to know the people behind their favorite brands and businesses, so use this as an opportunity to let your personality shine.
If you can cultivate a reputation as someone who’s entertaining, be it friendly or funny, then people are going to keep coming back to your socials and eventually to your site. Using social media and other forms of content marketing in conjunction can develop your reputation like nothing else.
For small businesses, content can help you build a reputation, but it won’t necessarily help you keep it. You have to maintain and increase customer satisfaction all the time in order to keep your reputation alive and well. At the end of the day, this comes from delivering quality products and/or services to the people that you’ve drawn in through content marketing.
This is ongoing work that you can’t ever let the ball drop on. You should always be doing your best to make your customers happy, whether it’s through improving the quality of the materials in your products, speeding up delivery times, or making your website faster.
Don’t be afraid to ask your customers what it is that they want to see you do better. Just knowing that you’re listening to them and that you care will help to increase your reputation.
Part of building a rapport with your customers will be getting personal with them, not just through content on social media, but by responding to comments on social media and review sites. In all honesty, the way you respond to criticism is more important than how you respond to praise, so you need to learn how to listen to what people say without getting offended.
When we talk about “reputation management”, this is what we mean. Thoughtful responses to negative criticism will always elicit the best reaction from your customers. It’s important to treat your customers with the utmost respect when responding to them, which in turn, will boost your reputation.
Your reputation doesn’t only come from outside of your office, it’s just as important to uphold a good reputation with your employees as with your customers. No one gets a more intimate view of how a business runs than those that work there, and no one can hurt your reputation more than an employee that has something negative to say about your workplace culture.
Building a great workplace culture isn’t easy, but it’s something you need to do these days in order to attract the best workers and keep your reputation, as a quality business or brand, established. Start by treating your employees with respect and listening to what they have to say about how the business should be run. At the end of the day, if you’re truly operating as a team, working towards a common goal, then your workplace will reflect that.
We touched on SEO earlier, but one of the most important things that affect SEO and reputation simultaneously is your rating on listings sites. Google, Yelp, and other local listings sites are where people look first before deciding to contact a business, so you need to make sure that you’re asking for ratings and reviews from happy customers.
This will directly affect your standing on Google results pages when people search for a business like yours. It’ll also represent what your previous customers think about you. Generally speaking, if you’ve got a good reputation, it should be reflected through these ratings and reviews.
Now that you know how reputation management can help you and how to go about achieving it, it might be time to get some help. If you’ve never thought about what your reputation means to the success of your business, then hiring a digital marketing agency can help you see the light. Four Winds Agency offers help with web development, SEO, and review management, as well as various inbound marketing services, including reputation management.