What Are the Best Ways to Get Customer Feedback?

What Are the Best Ways to Get Customer Feedback?

One thing any successful business knows is that customer feedback is everything. Are you wondering about the best ways to get customer feedback? Read about the best ways to receive customer feedback here!

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It’s no secret that gathering customer feedback can help you improve your business offerings. According to 73% of consumers, the customer experience is crucial for earning their business. When you can supply a product and customer service offering that solves their issues and delivers better results, it only makes sense that buyers will give you a chance.

The trouble is that customer issues change, and so do the solutions they need. You can learn how consumers feel about your products/services through the input. If you stop paying attention to the customer’s voice and fall out of touch with the buying experience, you’ll see the outcome in your KPIs (Key Performance Indicators). There’s a 91 percent chance unhappy customers won’t do business with you again.

To sustain your brand image and adapt to customer demands, you need to follow customer feedback. Sometimes you have to solicit feedback, and other times you can find it in the right places. Some may be reluctant to leave reviews or fill out surveys if they find them inconvenient. The questions you’re asking might not make the customers feel comfortable. You should be asking your audience the right questions at an appropriate time to get more responses.

We’ll show you the best ways to get customer feedback so you can start pushing your customer satisfaction scores up a notch.

Run Usability Tests

Usability tests require more prior planning to give you valuable data. They help you discover challenges that customers are unaware of. And they provide insights to improve customers’ experiences.

Your business can count on usability tests to polish new features or design details. For instance, if you are planning to improve a product, you can ask for feedback from customers. Use the suggestions given to adjust the product to your customers’ standards.

User testing may work for your business in niches like IT, health, education, or entertainment. If you offer a subscription-based product, you may provide customers with a free trial period. Ask them to record their experience while using the service or product.

Surveys and Feedback Forms

Customer surveys are the most efficient way to answer your most pressing questions. You can use short 1-3 question surveys to gain customer perspectives and improve in several areas, including:

  • Product features, pricing, or marketing
  • Website or app usability
  • Customer service
  • Content strategy
  • Net promoter and customer satisfaction scores

With all the marketing automation tools and online resources at your disposal, there’s no limit to the number of places you can get your questions in front of the right audience.

Personalized Emails

Use email to gather opinions from customers once they use a service, buy a product or attend an event. The feedback request email helps build customer loyalty for a long time and drives sales. You can also use it when gathering valuable insights that will help you improve a service or product.

Send the email within 3 to 5 days after confirming a customer’s order. You may inquire about how they chose to buy the product/service from your site. The email can help you discover how the customers found your business and their feedback on the product/service.

If you’ve been in the game for a while, you’re using some kind of customer relationship management system (CRM) or email workflow service like Constant Contact. These tools allow you to automate tasks like sending out emails and surveys in a targeted way. Here are a couple of ways you can do this:

  • Send surveys to select contact lists to get specific types of feedback
  • Personalize the emails before sending them to attract sincere responses
  • You should also include a clear call-to-action and inform the recipient about the purpose of the feedback
  • A catchy subject line will help compel the recipient to open the email
  • Automate email surveys to go to customers that performed an action or bought on your website

CRMs are getting more robust, and email integration is standard nowadays. You can link a survey from a service like Google Forms or SurveyMonkey to your CRM contacts and create new workflows, making the communications personalized for the customer.

For example, you can set a process where the customer receives a survey when they do something on the website. Depending on what they do with the survey (complete it or ignore it), you can send either a customized thank you or a reminder email.

Customer Feedback Surveys

Short questionnaires on your website or mobile app give visitors feedback options. Like email surveys, you can target specific website visitors who land on certain pages, exit the website, or trigger other events. Users can provide immediate feedback on their experience and any issues as they encounter them. They’ll help you gauge how your brand performs with customers. Use them to identify customers’ unmet needs and customize your services to meet these needs.

Send surveys as either long-form or one-question surveys depending on your goals. Customers are very picky when responding to surveys. You should thus ask questions that can help you meet a particular goal.

The surveys should feature thoughtful, open-ended questions to attract responses. You should also add consistent rating scales for clients to rate your brand or offerings. Exclude leading or loaded questions in the surveys since they limit customers’ responses.

Feedback Tool on Your Website

A website feedback tool makes it easier to gather customers’ opinions on your site. The tool allows your site visitors to submit feedback with pictures or annotations. The user answers two questions, one asking them to rate their experience and a short field for suggestions on how to improve your website. Insights gathered from it can help you improve the user experience on your website.

Add the feedback tool on your order confirmation pages to understand customers’ shopping experiences. You’ll get visitors’ opinions on the navigation features, product selection, and checkout process. Ask them to suggest improvements to the website too.

Install a popup enclosed in a text box to appear when someone abandons a cart on your site. Ask the customer why they decided not to finish the purchase. You can also add a multiple-choice list for them to share their reasons.

Incentivize Your Following

Incentives are a chance to explore creative ways to collect feedback and give yourself a slight business bump. Wherever you distribute your customer surveys, you can offer a gift or exclusive deal in exchange for responses. Some possible offers include:

  • E-books
  • Whitepapers
  • Coupons
  • Event access
  • Video tutorials

Your incentives don’t need to be something of financial value. But even if you do offer exclusive discounts, you can still keep margin in the offer and almost guarantee another sale when the customer takes the time to fill out the survey.

Stay on Top of Online Reviews

Reviews on Google, Yelp, or Facebook give you excellent customer feedback, a real-life look into the service experience. Even though you might want all 5-star reviews, you tend to get some of the most detailed feedback in negative criticism.

Negative reviews aren’t always bad. Consumers are more likely to trust and shop with someone with a few bad ratings than a business with a flawless record. More importantly, you get an opportunity to follow up with dissatisfied customers and change their attitudes.

It takes work, but your attentiveness will positively impact your business. Roughly 95% of shoppers check reviews before making a buying decision. They take a favorable view of a business owner who tries to correct mistakes and improve customer satisfaction.

Follow Social Media

Social media is a center for customer outreach and a place to keep your finger on the pulse of your customer base. Encourage customers to leave feedback on the comment section of your social media posts. Take advantage of mentions, direct comments, and messaging on social networks for feedback. Most social networking sites even have built-in polling tools that you can leverage. It’s quick and simple enough to post an Instagram poll or Facebook quiz, and you can add some personality and contest incentives to keep your audience engaged. Run social media contests to drive engagement on your posts. Every time customers engage with the contest, they will likely leave valuable feedback.

Customer feedback comes in many forms on social media, and they’re all relatively easy to monitor. You can track mentions to see what users are saying about your goods and services, or you can see what kind of comments and reactions you’re getting on your posts.

Opening up dialogues with customers on social media can give you detailed insights into what they care about and how you can make the experience better. Being quick to respond to comments and reviews in an informal setting is a humanizing way to manage your brand’s reputation.

Use the Stories feature on social networks like Instagram and Facebook to collect feedback. You may run a poll or pose questions within this feature. Social monitoring tools can also help you identify conversations around your brand and offerings.

Social media also gives you a window into your content strategy.

Hopefully, you’re using your social media pages to promote new content. You can gain valuable information on what customers like and dislike based on their engagement with your posts. If a post is getting a lot of shares, comments, or likes, it’s a good indication that your customer wants to see more on a topic or a particular type of content.

Conduct Exploratory Customer Interviews

Customer interviews can help you capture qualitative stories that make the feedback reliable. They’ll help you learn about personal experiences with your brand or offerings. As a result, you’ll understand the motivations behind customers’ decisions.

Conduct customer interviews to improve the reputation of your business. Begin them with an open-ended dialogue to give the respondents a chance to explain themselves in detail. Get into more specific details as the interview progresses and listen actively.

You can conduct the interviews via video conferencing apps or SMS, no matter where you are. Either way, inform the customer about your intentions before beginning the interview.

Distribute Comment Cards

You can gather feedback the old-fashioned way using comment cards. Though this method has many hidden costs, it’s cost-effective for a brick-and-mortar business. Comment cards give a more immediate sense of how a company meets customers’ expectations.

Ask customers to rate their experiences with your products/services on the card. You can also invite any complaints or compliments people have toward your business.

Remind the respondents that you appreciate their honesty and loyalty. Remember to ask (not demand) the customer details and add open-ended questions.

Start Earning Better Customer Feedback

There is a diverse array of customer feedback options that business owners can implement today to learn more about their customer’s needs, desires, and pain points. Use these tips to gather customer feedback, which will inform your product/service improvements. When done correctly, these methods can help you increase the integrity of your offerings. Use them to identify unhappy customers, measure customer loyalty and reduce losses. Start monitoring the customer’s voice and asking questions, and you won’t have to guess how to improve your service.

Count on Four Winds Agency for your promotional and marketing needs in Sandy Springs Georgia, Dunwoody Georgia, Marietta Georgia, and Buckhead Georgia. Our goal is to use innovation to boost clients’ online reputation and success. Set up a consultation to learn how we’ll help accelerate your business growth.


Reputation Management

Reputation Management

If you’re looking for advice on the best reputation management for your brand and business, check out this blog for great tips.

If you’re developing and growing a brand for your small business, then you need to think long and hard about reputation management.

No matter what you do, what industry you’re in, or who you are, your reputation is important. How the general public views you and your company is going to have a huge impact on how well you’ll be able to develop and grow your business. Public perception will always dictate who your customers are and how many of them you’ll have.

Reputation management is a broad concept, but at the heart of it is an overall concern for how you look to those people outside of your company or brand. With a positive reputation, you’ll increase loyalty and position yourself as an authority in your niche, which is absolutely crucial in 2021.

In this post, we’re going to give you some reputation management advice so that you can appeal to more people and grow your brand the right way. In the digital age, your reputation can sink or swim depending on how you manage your online presence, so keep reading and you’ll find out what you need to do.

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Build Trust With Content

Content marketing is one of the most important aspects of running an online brand these days. If you can manage to create great content, you’ll boost your SEO and create a lot of brand awareness, which is huge for getting more eyes on your website and thus, your products and services.

The other thing that content marketing is great for is building trust in your given niche. Once you’ve got this trust from your readers, viewers, followers, etc., your reputation is naturally going to get a boost. The more content you can create for those that trust you, the more you’ll perpetuate this trust and keep your reputation afloat.

You should be blogging and vlogging on a regular basis so that you can build a reader and viewership whom you can educate on what you sell. From there, you can let your products/services do the talking. It’s easily one of the most important components of inbound marketing and reputation management.

Use Socials to Give a Peek Behind the Scenes

Content creation is an important part of social media as well, especially when it comes to building a relationship with your followers. Platforms like Instagram, Facebook, Twitter, and Linkedin are amazing for giving your followers a behind-the-scenes look at what it is that you do. Consumers love getting to know the people behind their favorite brands and businesses, so use this as an opportunity to let your personality shine.

If you can cultivate a reputation as someone who’s entertaining, be it friendly or funny, then people are going to keep coming back to your socials and eventually to your site. Using social media and other forms of content marketing in conjunction can develop your reputation like nothing else.

Improve Customer Satisfaction, Improve Reputation

For small businesses, content can help you build a reputation, but it won’t necessarily help you keep it. You have to maintain and increase customer satisfaction all the time in order to keep your reputation alive and well. At the end of the day, this comes from delivering quality products and/or services to the people that you’ve drawn in through content marketing.

This is ongoing work that you can’t ever let the ball drop on. You should always be doing your best to make your customers happy, whether it’s through improving the quality of the materials in your products, speeding up delivery times, or making your website faster.

Don’t be afraid to ask your customers what it is that they want to see you do better. Just knowing that you’re listening to them and that you care will help to increase your reputation.

Get Personal With Customers

Part of building a rapport with your customers will be getting personal with them, not just through content on social media, but by responding to comments on social media and review sites. In all honesty, the way you respond to criticism is more important than how you respond to praise, so you need to learn how to listen to what people say without getting offended.

When we talk about “reputation management”, this is what we mean. Thoughtful responses to negative criticism will always elicit the best reaction from your customers. It’s important to treat your customers with the utmost respect when responding to them, which in turn, will boost your reputation.

Create a Positive Workplace Culture

Your reputation doesn’t only come from outside of your office, it’s just as important to uphold a good reputation with your employees as with your customers. No one gets a more intimate view of how a business runs than those that work there, and no one can hurt your reputation more than an employee that has something negative to say about your workplace culture.

Building a great workplace culture isn’t easy, but it’s something you need to do these days in order to attract the best workers and keep your reputation, as a quality business or brand, established. Start by treating your employees with respect and listening to what they have to say about how the business should be run. At the end of the day, if you’re truly operating as a team, working towards a common goal, then your workplace will reflect that.

Ask for Ratings and Reviews

We touched on SEO earlier, but one of the most important things that affect SEO and reputation simultaneously is your rating on listings sites. Google, Yelp, and other local listings sites are where people look first before deciding to contact a business, so you need to make sure that you’re asking for ratings and reviews from happy customers.

This will directly affect your standing on Google results pages when people search for a business like yours. It’ll also represent what your previous customers think about you. Generally speaking, if you’ve got a good reputation, it should be reflected through these ratings and reviews.

Get Help With Your Reputation Management

Now that you know how reputation management can help you and how to go about achieving it, it might be time to get some help. If you’ve never thought about what your reputation means to the success of your business, then hiring a digital marketing agency can help you see the light. Four Winds Agency offers help with web development, SEO, and review management, as well as various inbound marketing services, including reputation management.

Visit our site today to learn more about what we do and, when you’re ready, contact us to find out how Four Winds can help your business get the reputation it deserves.


8 Online Marketing Tips to Increase Sales

8 Online Marketing Tips to Increase Sales

Are you looking for ways to increase your sales performance? Then check out some of these essential online marketing tips.

Did you know about 80% of new leads never translate into sales? In fact, about 96% of the people who visit your website aren’t ready to shop. Without a strong online marketing strategy, your sales could waver.

In fact, consumers might not even realize your business exists if they’re not seeing you online!

Here are eight tips you need to set your business up for growth and success. With these digital marketing tips, you can generate more leads. Then, you can turn those leads into sales to improve your ROI.

Get ready to get leagues ahead of the competition. Set your business up for long-term growth with these online marketing tips today!

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  1. Personalize Your Campaigns
  2. Update Your Website
  3. Create Compelling Content
  4. Design Eye-Catching PPC Ads
  5. Keep Up With Social Media Trends
  6. Work With Influencers
  7. Start Automating
  8. Improve the Checkout Process

1. Personalize Your Campaigns

Before developing your online marketing strategy, take the time to research your customers. Make sure you understand their distinct needs and desires. Otherwise, your content and messaging might fail to appeal to your target audience.

If you’re targeting a broad audience of customers, consider segmenting them into distinct buyer personas. You can grow customers based on demographics and psychographics. For example, you might want to consider:

  • Age
  • Gender
  • Location
  • Household income
  • Buying behaviors
  • Interests
  • Pain points
  • Hobbies
  • Education
  • Language
  • Career
  • Marital status

Consumers who fall into different groups will likely have different needs and interests. You can use the data you gather to personalize your campaigns. Personalization will help you empathize with customers.

They might feel more inclined to shop from you as a result.

In fact, over 80% of consumers say being treated like a person is important to winning their business. About 52% will switch brands if you don’t personalize communications.

Using personalization can help you boost sales. In fact, 50% of consumers will pay more for brands that provide personalized content.

About 90% of marketers notice a lift in results due to personalization. About 80% of consumers are more likely to make a purchase if you personalize, too.

You could experience eight times the ROI in marketing and a 10% lift in sales as a result.

2. Update Your Website

Once you research your target audience, you can start making updates to your existing marketing materials. Start with your website. Make sure your website is designed with your target audience in mind.

It’s also important to make sure your website is fast, mobile-optimized, and secure. Website optimization will set the rest of your campaigns up for success.

Otherwise, visitors will leave your website without clicking around. If people leave, your website’s bounce rate will start to increase. A high bounce rate can hurt your search engine optimization and digital advertising campaigns.

Instead, consider working with an experienced web design and development agency this year. They can help you make smarter updates to your site.

Otherwise, run your website through Google’s:

  • Core Web Vitals
  • Mobile-Friendly Test
  • PageSpeed Insights

If your website isn’t designed with the user experience in mind, it’s time for an upgrade. A positive user experience could help you boost sales.

In fact, websites that are slow lead to a $2.6 billion loss in revenue each year. About 88% of shoppers won’t return to a site after a bad experience. About 80% won’t engage with a website that doesn’t display well on their devices, either.

Keep that in mind as you update your website.

3. Create Compelling Content

Creating high-quality, engaging blog content for your website will help you generate more website traffic. Content marketing can also help you demonstrate your experience and expertise. You could have an easier time building your credibility as a result.

Demonstrating your credibility will help brand trust grow. Generating brand trust could help you boost leads and sales.

Use keyword research to determine what consumers search when looking for your product or service online. Then, create content based on the questions they’re asking. You can use search engine optimization (SEO) to boost your rankings on search engines like Google.

Higher rankings will help you boost brand awareness and website traffic.

You can also rank ahead of competitors to boost your credibility and generate more sales.

Consider working with an experienced online marketing agency this year. They can help you develop your SEO marketing strategy. SEO optimization could set your business up for lasting growth and success.

4. Design Eye-Catching PPC Ads

Pay-per-click (PPC) advertising is another effective search engine marketing strategy. You can create text and display ads. Your ads can appear based on demographics or search queries.

Consider using remarketing ads this year. These ads will reappear in front of previous website visitors.

You’ll have a second chance to turn those visitors into paying customers.

5. Keep Up With Social Media Trends

New social media marketing trends pop up throughout the year. Consider using social media management services to keep up with the latest trends.

For example, live video content, AR, and VR are becoming more popular. An experienced marketing agency will make sure your content remains relevant.

6. Work With Influencers

You can also use influencer marketing to reach more consumers online.

Look for an influencer that already reaches your target audience. Then, ask them to promote your product or service. Their existing audience will trust the personal recommendation before learning more about your business.

7. Start Automating

Consider developing an email marketing campaign this year. You can use email marketing automation to save yourself valuable time.

For example, you can automate emails to send to consumers who abandon their carts on your website. You can even personalize your emails by showing them what they left behind.

8. Improve the Checkout Process

If you want to use these online marketing strategies effectively, make sure to simplify the checkout process on your website.

Simplifying the user experience will ensure consumers can buy what they need with ease. If the checkout process is too complicated, they might leave. You might notice an increase in cart abandonment as a result.

Set for Success: 8 Tips for Boosting Sales With Online Marketing

Don’t miss the chance to generate more sales this year. Instead, use these eight online marketing tips to set your business up for success. With these tips, you can increase your sales performance and boost your ROI.

You don’t have to develop your digital marketing strategy alone. We can help you generate traffic and drive sales.

Discover our inbound marketing services today to get started.


6 SEO Techniques That Will Increase Organic Traffic and Drive Sales

6 SEO Techniques That Will Increase Organic Traffic and Drive Sales

The goal of effective SEO is to drive organic traffic and generate leads. Let’s examine some of the most effective SEO techniques used in digital marketing.

One of the biggest challenges of running a business is attracting customers on a regular basis. And, unfortunately, if you don’t attract customers regularly, you’ll fail to bring in adequate revenue, causing your business to go under.

Fortunately, there are things you can do to ensure a consistent flow of customers. Namely, you can pursue SEO or Search Engine Optimization.

Wondering how to pursue SEO so that your website receives as much organic traffic as possible? Then read on. Here are 6 SEO techniques for you to utilize.

Table of Contents

  1. Do Keyword Research
  2. Write Guest Posts
  3. Publish High-quality Content
  4. Be Active on Social Media
  5. Pay Attention to the Technical Aspects of Your Website
  6. Optimize the Speed of Your Website

1. Do Keyword Research

First and foremost, you need to do keyword research. This involves using a keyword research tool like SEMrush or Ahrefs and using it to find keywords that are relevant to your niche.

Let’s say you run a plumbing company. If so, you would want to find keywords that relate to the field of plumbing, for instance, “plumbing services”, “plumbing repair”, and “pipe replacement”.

A keyword research tool will not only inform you of the existence of these keywords but will also provide you with metrics on them. This way, you can see how often they’re searched, how many other sites are trying to rank for them, and more.

Note, a good strategy starting out is to use long-tail keywords. These are typically longer and length and greater in complexity. They don’t attract as many searches but have less competition, and are therefore easier to rank for.

Using our plumbing example, a long-tail keyword would be something like “emergency plumbing repair in Seattle”. Use keywords like these on website pages and blog posts, and you should start ranking for relevant searches fairly soon.

2. Write Guest Posts

If you want to rank at the top of the search engine rankings, you have to get other websites to link to your website. These links are known as backlinks and they’re integral to online marketing success.

The question is: how do you get backlinks? After all, you can’t just force other websites to post links to your website.

While there are a number of options to pursue, one of the easiest is to write guest posts. This entails contacting the managers of other websites, offering to write posts for their blogs, and then dropping links to your website within the blog posts.

In some cases, you’ll have to pay to get a guest posting opportunity. If the website has enough authority online, this is worth your while. Otherwise, you should only write guest posts for free.

3. Publish High-quality Content

SEO isn’t all strategy. If you really want to rank well, you have to deliver excellent content. Not only will excellent content catch the attention of the search engine but it will also appeal to real-life web users, causing them to go to your website, spend time there, and maybe even click through to other pages.

Search engines will gauge user behavior on your website. The longer users stick around, and the more they click through to other pages, the more credibility the search engines will assign to the website.

If your page lacks high-quality content, users aren’t going to stick around. In fact, they’re more likely to click out of your website as quickly as possible. In the long run, that would actually hurt your SEO.

4. Be Active on Social Media

Social media usage isn’t directly tied to SEO success. However, the more you engage with other social media users, the more visitors you’ll have to your website, and the more trustworthy it will become with search engines over time. There’s also a chance of social media users sharing your blog posts, thus widening your reach.

For this reason, you’re advised to be active on social media as much as possible. Posting 3 to 5 times a week can make a world of difference. Be sure to share all of your blog posts and content marketing materials, and be sure to engage with commenters as well.

5. Pay Attention to the Technical Aspects of Your Website

While backlinks and content are perhaps the two most important aspects of SEO, they’re not the only aspects you should pay attention to. You also need to put effort into the technical aspects of your website. This entails quite a bit.

For one, make sure that it’s easily navigable. Ensure that it’s simple for users to get to where they need to go. Put a navigation menu at the top of the page and place clickable buttons throughout the page below.

For two, make sure there are no 404 errors. These are horrible for SEO and will cause your rankings to plummet. Remedy them by replacing them with 301 redirects.

It’s also necessary to focus on metadata such as image alt tags, meta descriptions, meta titles, and the like. Optimize these with relevant keywords so as to indicate the purpose of your website.

6. Optimize the Speed of Your Website

An important ranking metric for SEO purposes is page speed. The faster your website loads, the more credibility it will have with search engines. Generally speaking, you want your website to take a maximum of 3 seconds to load.

Now, how do you speed up your website? For one, you could minimize the size of its images. For two, you could minify its underlying code. For three, you could cache user data.

In truth, there are all sorts of things you can do. So, put the effort in and optimize your load speed as much as possible.

Need Help Putting These SEO Techniques Into Action?

And there they are, 6 SEO techniques to help your business make more sales. Put these techniques into action, and soon enough, you’ll have a steady and consistent customer base from which to draw.

Need help launching an SEO campaign? If so, we here at Four Winds Agency have you covered. We’re well-versed in all things digital marketing and can help launch a full-scale digital marketing campaign for your business.

Contact us today to get the ball rolling!


The Benefits of Having a Fast Website

Is your website quick enough?

When it comes to website design, there are a million and one things that you have to get right – especially if you want good SEO (search engine optimization)! From choosing the right keywords for your metadata to picking a colour palette that will entice users and stick with your brand image, it’s definitely tricky.

But, one of the most vital parts of a good business website that’s often overlooked is speed. Why is this so important and how can it help you?

Read on the discover the benefits of a speedy website.

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Reduce Your Bounce Rate

In website development, your bounce rate is the number of people who click onto one page of your website but click off before exploring any further. So, if you were to land on the home page of a company website only to realise you’d clicked on the wrong company and go back to the search results before taking a look around, that would add to their bounce rate. There are a lot of things that increase bounce rate, but one of the most important is speed.

If your website takes too long to load, users are going to exit it – it’s as simple as that! Pages that load within two seconds see a bounce rate of just 9% on average, which is pretty good. But if your site takes just three more seconds to load, that rate suddenly increases to a whopping 38%, which is not so good.

The point is that every single second that your site takes to load is going to increase your bounce rate and reduce the number of users you have exploring your website.

On the other hand, if you optimize website speed and reduce the time your site takes to load, your bounce rate should go down! That’s great news for your business as the more pages they browse, the more chances you have to convert them into paying customers.

Boost Website Traffic

A speedy website doesn’t just reduce the number of people leaving your site, it can also attract more attention in the first place. There are numerous cases that prove this link, like the statistics released by Pinterest. They reduce the wait times on their site by 40% and saw web traffic increase by 15%; and who would say no to 15% more users?

High-performing sites not only retain more users, but they attract them too. If you’re not getting the search traffic you’d like then it could be wise to check your speed and see if it’s working for or against you.

Increase Customer Conversions

Once you have a lovely bunch of users on your website, you don’t want to let them slip through the net. Now is the time to convert them, which simply means convincing users to do something you want them to, be it buy a product, sign-up to your mailing list, or invest in your business. By improving your website speed, you might just see your conversions skyrocket.

Mobify released some great statistics showing just how much load speed affects your conversion rate. For every 100 milliseconds they decreased load speeds on their home page, they saw an increase of 1.11% in session-based conversion. That brought them in an extra $376,789 in revenue in just one year.

They also discovered that decreasing the load speed of their checkout page had an even greater effect. By dropping speeds by 100 milliseconds, they increased session-based conversion by 1.55%, earning them an additional $526,147 every year.

Those figures show that this isn’t just about catching a couple more users. Your load speeds could end up affecting your revenue massively, and to make sure that’s a positive outcome you need to create a site that’s fast.

Improve Your User Experience

Did you know that waiting for a website to load is more stressful than waiting in line at a store? Internet users are notoriously impatient, and if you’re making them wait they won’t be happy! This can have a huge effect on your user experience, making your browsers less satisfied with their experience with your brand.

This can be devastating for businesses. With so much competition out there, your branding can make or break you, and if your user experience is poor then it’s going to be the latter.

There’s only so much bad performance that people will take before they simply leave. If that happens, the chances of them ever coming back will be pretty slim.

Give Your SEO a Boost

Search engine optimization is crucial to getting seen online. If you don’t know what it is, in the simplest terms it’s a bunch of techniques that help push you up the search engine rankings for relevant searches, making your website more visible to your target audience.

From local SEO to global SEO, your load speeds will have a large impact. Search engines automatically favor websites that load quicker and will bump them up the ranks. This is because they know that users will be happier if the website loads fast, and the search engine wants to keep their users happy!

On the other hand, if your website loads at snail speed, you’re likely to be pushed back down the ranks and become less visible. It’s not just your load speed that directly affects your SEO, either, but all of the perks we’ve talked about above. If your bounce rate is too high and your user experience is poor, you’re going down.

What Next?

If you want to improve your SEO, gain more traffic, and convert more users into paying customers, it’s time to optimize your load speeds. Take a look at our speed optimization services today to find out more. Improving your load speeds on your own is tricky, but with our expertise, we’ll make it a breeze.