The Dunwoody Country Club is an established and popular country club just outside of Atlanta Georgia. Although they have a waiting list of potential new members, their internal marketing has not been as up to par as their fairways. After a multi-million dollar renovation, and the hiring of a new general manager, it was time for the club's branding to be consistent throughout all departments. From the kitchen, operations, sports, new member orientation, and communications with the board.
After meeting with the new general manager and discussing styles, demographics, and the general psychology of colors and fonts, we got to work. We developed a couple of comps, but quickly settled into one direction. The result was a beautifully designed branding guide that is easy to read, and quick to distribute around the company. They are also used to supply to their vendors.
Flip through the pages of their first, and much needed, Branding Guide.
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