7 HVAC Marketing Tips for AC and Heating Companies
No HVAC company, or any company for that matter, can survive without maintaining and growing their customer base.
So whether your goal is to grow your business into a larger company, or you just started and are trying to get your feet off the ground, a marketing plan is an absolute must-have.
But running a business isn’t cheap, and the last thing you want to do is waste funds on advertising techniques that won’t actually work. That’s why it’s important to utilize some of the best, and most cost-effective, advertising techniques available to you today.
In this article, we’ll discuss seven HVAC marketing techniques that you can use to help grow your business and increase your customer base.
Now then, let’s get started!
1. Develop a Proper Website
Regardless of the business, every marketing strategy should feature a properly functioning website. While you should also create a presence in other places online, it’s crucial to have a website that can be a centerpiece for your brand.
You want to create a site that is easy to use, has all of the information about your company in one place, and looks professional and up to date. Linking your website with other accounts, such as those on social media platforms, is also a good idea.
2. Utilize E-Mail Marketing
It’s a good idea to get the e-mail addresses for all of your core customers. Being able to reach people via e-mail is a great way to keep in touch, update them about various specials and other events, and even schedule routine appointments like maintenances.
A good idea is to create a newsletter that you send out monthly via e-mail to customers. You can include a profile on a particular employee, HVAC tips, and other information that your customers may find informative.
3. Get Listed on Google
As you already know, in order to grow your business, you have to not only keep your current customer base but also add to it. And when a person’s HVAC breaks down, they either call their current company or use Google to find a company in their area.
That’s why getting listed on Google should be a top priority, so you can be one of the companies that get those new customers via Google.
A good tip? Create a rewards program for people who leave Google Reviews for your business. Something as simple as 15% off their next maintenance visit is usually all you need to get people to take the time to leave a review.
4. Create a Referral Program
The best kind of advertising has always been, and always will be, word of mouth. Simply put, people are more inclined to listen to someone they actually know in person than to trust a review or advertisement online.
A great way to encourage your current customers to tell their friends and family about your company is to offer a referral program. It can be something as simple as a gift card to use toward your services, but people will do what they can to get a reward.
5. Get Social on Social Media
Did you know that 79% of adults in the United States use social media?
It’s true! And because of that, it’s essential that you create a presence on social media platforms like Facebook, Twitter, and Instagram. Again, you’ll be creating a direct line of communication with your customers, similar to that of an e-mail marketing campaign.
You can use this space to advertise new products or specials, remind customers to get their equipment serviced, or even host sweepstakes that will drum up a ton of attention for your company online.
6. Get Involved with your Community
The main goal of every item on this list is to increase your brand awareness and remind those in your community that you and your company exist. Sometimes the best way to do that is to actually get out in your community and interact with people face-to-face.
Something as simple as getting a float in the local holiday parade, or sponsoring a youth baseball team, is all you really need to do to get your name out there. And when people see you, and your brand, out in public, they’ll be more likely to develop a personal connection with you and will, therefore, be more inclined to use your company.
7. Maintain Your Reputation
Last but not least, always remember that, above all else, you’re only as good as your work. That’s why it’s important to take the time to reach out to customers and make sure that they’re satisfied with what you and your team are doing.
Pick a few customers at random each week and call them. Confirm that they were satisfied with your service, and if they weren’t, address any problems with your team immediately.
At the center of every marketing plan is a company that has customers that enjoy their experiences in dealing with that company. Without that, a marketing plan is virtually useless.
HVAC Marketing Techniques That Actually Work
Well, there you have it! Those are seven HVAC marketing techniques that are tried and proven.
You can’t afford to waste time and money on advertisements, which it’s why it’s wise to stick to the basics and create a plan that will actually work.
Remember, it all starts with your company and its quality of work. Outside of that, a website that looks professional and up to date is an absolute must. E-mail marketing and a social media presence is a great thing, too.
Looking to get some help in creating an online marketing strategy? Be sure to contact us today, we’ll be glad to assist you!