fbpx

What is on page seo?

SEO is a pretty complex web of algorithms, ranking signals, and technical details to determine search results. Google uses at least 200 ranking factors in it.

In SEO, there are some things that you can control and a lot that you can’t. Google changes its algorithm constantly, trying to find improvements to give users the best experience.

What you can control is how your website is presented to search engines. That’s on page SEO. The way your site is structured has a lot to do with how it ranks in search engines. That can be just as important as the keywords you use.

At the opposite end of the spectrum is off-page SEO. Off page SEO is anything that is a ranking signal outside of your website. These can include directory listings, reviews, links to your site, and social media accounts.

Top On Page SEO Tips

  • Site Speed

    Look around you and you’ll see that speed matters in almost every aspect of your life. It’s no different on the internet, either.

    People expect your site to load quickly, whether they’re using a smartphone or a desktop computer. Basically, the longer your site takes to load, the more people leave your site. Conversions and traffic drop with every millisecond.

    Since Google is in the business of giving users the best search results, the algorithm will rank faster websites higher.

  • Meta Descriptions & Heading Tags

    When search engines look at your website to find out what it’s about, they’ll use a crawl spider. This is a program that’s used to extract data to determine what a page is about.

    You can make the spider’s job easier by filling out the heading tags and meta descriptions on each page of your site.

    A meta description is a short description of what the page is about. If you look at search results, you’ll see a page title and underneath that is a description of what the page is about. If the meta description isn’t filled out, then search engines will use the first couple of sentences of that page.

    Heading tags let search engines know what the title of a particular page is. They also are used to break up content on pages with a lot of text.

    It’s good practice to have several headings on each page and one title tag.

  • Quality Content

    As we mentioned earlier, Google constantly tweaks its algorithm to improve search results. In some cases, these changes can hurt a website’s ranking.

    The best way to withstand those changes is to provide high-quality content on your site. Google has thousands of people who look at search results and examine the quality of those pages. They have quality rater guidelines that determine how each page should be rated.

    The guidelines are a goldmine of information to help you deliver a high-quality web experience.

    You also want your content to have the appropriate keywords so search engines know what it’s about. You want your keywords to match how people are searching for information online.

  • Mobile-Friendly

    Your website has to provide a great user experience on every device. Mobile searches are outpacing desktop searches and your site needs to be set up for that traffic.

    If it’s not, then your business could be leaving a lot of money on the table. You need to make sure that the content is easy to read and your site is easy to navigate on every device.

Hover over elements of the webpage below to learn more!

Page Titles & Meta Descriptions

Meta Tag

Page titles show inside of your browser tab. Explains concisely what the page is.

Meta Descriptions are a summary of any given webpage, consisting of ~150 characters.

H1 Tag

Meta Tag

HTML tag for the main headline(s) of your page. Usually the title, contains targeted key words that show up on search engines.

H2 Tag

Meta Tag

Smaller than H1 tags, H2 tags that are great for organizing and separating content with secondary headlines. These often times include phrases and key words that, in conjunction with other SEO practices, help to elevate your site within search engines.

H3 Tag

Meta Tag

H3 tags are secondary to H2 tags, and provide headings for content that might be included within an H2 tag. These tags, with key words or phrasing will bolster SEO.

  • Page Titles & Meta Descriptions

    Meta Tag

    Page titles show inside of your browser tab. Explains concisely what the page is.

    Meta Descriptions are a summary of any given webpage, consisting of ~150 characters.

  • H1 Tag

    Meta Tag

    HTML tag for the main headline(s) of your page. Usually the title, contains targeted key words that show up on search engines.

  • H2 Tag

    Meta Tag

    Smaller than H1 tags, H2 tags that are great for organizing and separating content with secondary headlines. These often times include phrases and key words that, in conjunction with other SEO practices, help to elevate your site within search engines.

  • H3 Tag

    Meta Tag

    H3 tags are secondary to H2 tags, and provide headings for content that might be included within an H2 tag. These tags, with key words or phrasing will bolster SEO.

How to Find The Best On-Page SEO Services

Are you ready to improve your site, but don’t have the technical know-how to do it yourself? You’ll want to find on page SEO services that can make sure that you rank where you want to.

We’ve compiled a few ways you can find a reputable on page SEO services company, below.

  • They Have a Process

    When you talk to SEO services, you want to make sure that the one you hire has a process in place to improve your web presence.

    They’ll start with a website evaluation or audit to see where your on page SEO can be improved. They’ll then make recommendations based on the evaluation and work to remedy your site’s issues.

  • They Stay Up to Date

    SEO is always changing. It used to be that stuffing a page with keywords would get you to rank high in search engines. Today, that practice would get your penalized.

    On page SEO service providers need to stay up to date with the latest changes and rollouts. It could hurt your business down the road.

  • They Boost Your Business

    This strategy is the best place to start to improve your site’s search results. It’s like cleaning up your own house before you invite the neighbors over for dinner.

    You take care of your site, it will be much easier to attract higher search results and the right traffic that will convert to sales.

    On page SEO includes ranking factors like site speed, responsiveness, and high-quality website content. If you get those things in place, you’ll notice a difference in search results.

    Do you want a trusted company to get results for you, instead of having to figure it all out yourself? Contact us today and let us help you!