Our Website Design Process

We determine where your current site stands. If you do not currently have a website, we discuss your needs and how to creatively and beautifully display the content that you want, in the best way possible.

Essentially, this is the core driving force behind enjoyable experiences. While not completely necessary, but highly recommended, this integral part of development allows us (the designers) to more accurately design for YOUR users. Conducting research allows us to gather insights that will drive designs, your site will be more intuitive, easier to understand, and a pleasurable experience, not to mention increased engagement from YOUR community.

UI establishes the first and long lasting impression people have when visiting your site. If UX is the Why, then UI is the What, look, and feel. An ugly site, or one that looks outdated is the first thing people notice. Making sure your organization looks official, beautiful, and engaging is essential to reducing bounce rates and increasing business.

After we develop a game plan to address your needs, we produce a prototype that achieves your goals. Once iterated and approved, we move on to build the website out, adding style, formatting, and various other necessary pieces.

As the website is being developed, we test with generic and/or specific users (depending on the project needs) and determine if they can achieve the goals that we previously established. Through testing, we gain insight into the user’s thought processes, opinions, and goals. Through giving them specific tasks, we can quantify how long it will take users to complete an objective, and adjust as needed.

As with most projects, there will be back and forth between stakeholders, developers, and users. We will do our best to accommodate your needs, and as such, will change our designs, site layout, content, etc, to your liking.

Congrats! Your website has been launched and you’re on your way to the top of Google! But we aren’t done here.

Once your site has launched, we work hard to maintain it, keep it updated, and keep it safe from malicious people and software. Within 3 months of launching, we will conduct data analysis to verify that our process works, optimize SEO, and work to build your digital presence to a whole new level with social media marketing, e-newsletters, advertisements, and more.