An article written by Randall Rothenberg (president and CEO of the Interactive Advertising Bureau) sums up the current state of advertising very well:
Today’s media landscape keeps getting more diverse—it’s broadcast, cable and streaming; it’s online, tablet and smartphone; it’s video, rich media, social media, branded content, banners, apps, in-app advertising and interactive technology products like Sherwin-Williams’ Chip It! It’s even physical interactive gear, like Nike+ Fuelband. Pushed an inch farther, the new Google Chromecast dongle could fit under that marketing classification, and the smart watches on the horizon will be yet another platform.
Meanwhile, what we might term the ideological landscape of advertising has become so varied it’s downright contradictory, even contentious. There are those who insist advertising is and must be social—absent social connectivity a message can no longer be heard. There are those who say advertising is and must be mobile—without a connection to place, it is irrelevant to the sales process. Others say advertising is and must be a utility—it must serve a consumer’s needs, and not just inform. Still others say advertising is and must be liquid—it must create experiences that cross media platform barriers, or else it will barely cross consumers’ awareness threshold.
These perspectives are not only divergent from each other, but each also shapes a particular way of thinking—not just about communications products, but about what advertising and marketing do, how they relate to consumers, and how (if at all) they influence consumers’ attitudes and behaviors.
Digital technologies have put the very definition of advertising and marketing up for grabs. Now, when a marketer asks for a new campaign, the response from the team is literally a question mark. “What kind of campaign?” “Which agencies should we ask for guidance?” “What do all these technology companies do?” “Is anyone right?” “Is everyone right?” “How do we measure success?” Every campaign, if it can even be called that, begins with a blank slate. There are just too many ways it could go.
At Four Winds Agency, we work with you to determine the best avenues to pursue in order to achieve the greatest results possible.
We recently have had several occasions to work with Richard Blount II. We were thoroughly impressed with his skill as a photographer and felt that he was actually working with us, as a partner would do. He was able to take our vague ideas and turn them into the perfect photograph and the perfect ad layout. He exceeded our expectations and we would highly recommend him to anyone else who is in need of “creative genius”.
Robert W. Simmons |
You have done a phenomenal job and been most patient and accommodating with us. We are confident our website will be a huge benefit to our business, and we are most grateful to you for your amazing work.
I am more than satisfied with our website. Four Winds Agency is extremely responsive to all our needs by providing creative solutions and ideas for best ways to market our organization and completes everything in a timely manner – even in those “quick-turnaround” times. I highly recommend Four Winds for their talents and skills for web design but also because of their integrity, honesty and concern for others in our community and the world. They are a blessing to us and all who come in contact with them.
Four Winds Agency is my go to source for everything marketing. I feel confident that their wealth of experience will guide me in the right direction when it comes to branding myself. The recent Direct Mail piece that Four Winds designed for me is timeless and continues to drive results. I find working with this agency to be easy both in communication and delivery of final product. Very pleased with this partnership!
Four Winds Agency is amazing. I’ve had the pleasure of working with both Richard and Greg on several design projects including a digital and print magazine. Both designers are open to suggestions and corrections, and they tailor everything to suit your individual themes and tastes. Both are quick to respond (even when the deadline is right around the corner), and the finished project is always what you want and more. Will always recommend Four Winds and its designers for any project!
Richard is a talented and dedicated media specialist who has successfully assisted our companies to gain a successful online presence. He was able to update our current systems without a full overhaul. His valuable knowledge of available tools and resources has saved us time and money. We believe Four Winds Agency is determined to help us succeed and we highly recommend their services.