Nearly 70% of businesses are struggling to generate leads. In fact, about 96% of people who visit your site aren’t ready to start shopping.

With lead magnets across your site, you can generate more leads and set your business up for success. You could even generate more online sales. The right magnets can boost your ROI and help you grow!

What is a lead magnet, exactly, and what types of magnets can you add to your site? Keep reading to find out.

After reading this guide, you can optimize your site for lead optimization. Instead of falling behind the competition, you can take the lead.

Give your business a boost with this helpful guide today.

What is a Lead Magnet?

First, let’s answer the question that likely brought you here: what is a lead magnet?

Magnets are offers. You can exchange your online offer for a customer’s name or email address. With a strong enough magnet, you can generate fresh leads or build your email list.

Then, you can nurture the leads you’ve gathered by creating a weekly newsletter or email campaign. Your campaign will give you a chance to convert leads into sales. Then, you can improve your ROI and grow your business.

It’s important to choose a lead magnet that provides the consumer with value. Otherwise, they won’t want to provide their contact information in exchange.

First, take the time to consider your unique selling proposition. What value can you offer customers that they can’t find elsewhere? For example, maybe you have years of experience and expertise your customers can use.

You can create a helpful, informative eBook that provides your audience with the tips and tricks they need. After providing their name and email, your website visitors will receive a free copy of your eBook.

When creating lead magnets, it’s also important to choose a strong call-to-action (CTA). Your CTA will spur visitors to take action.

It should communicate urgency while giving your visitors direction. For example, you can encourage them to “Subscribe Now” or “Download Today.” Make sure the CTA is clear and concise. 

Your lead magnet should focus on instant gratification, too. If you’re not providing an instant solution, consumers might leave. They could turn toward your competitors for the help they need instead. 

Developing strong magnets can help improve your lead generation strategy. You can use your magnets to generate leads and draw potential customers. 

Types of Lead Magnets

Before you start creating lead magnets for your website, consider which magnets will most likely appeal to your audience. Here are a few different types of magnets you might want to add to your website.

1. Quizzes

Offer interactive pieces of content like quizzes and polls. You can even use the results to learn more about your target audience. Have the consumer submit their email address to receive the results once they’re done. 

2. Training Videos

You can use training videos to connect with your target audience. Videos are easy to consume. They can also give your brand a name, face, and voice.

3. White Papers and Case Studies

Companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost. White papers are one of the top content types for lead nurturing (at 83%).

White papers and case studies can show prospective buyers you’re capable of accomplishing their goals. You can provide consumers with proof you’re able to help. You could encourage more online sales as a result. 

4. Comprehensive Guides

If you’ve created blogs and articles on a related topic over the years, combine them into one comprehensive guide. Then, encourage people to download your guide as an eBook. Once they submit their email address, they’ll receive the guide in their inbox. 

5. Templates

Consumers can use templates to accomplish goals or tasks. For example, you can offer a toolkit, step-by-step instructions, or a checklist.

Keep consumers focused on a specific goal. Then, show them you’re able to help them accomplish that goal. 

6. Discount Codes

Many websites offer customers a 10% off discount code in exchange for subscribing to their email list. You can also create a free shipping code. Remember to focus on an offer that provides the user with value.

You can use a discount to incentivize shoppers to purchase your product or service.

Once they try your product for the first time, they might come back for more in the future. 

7. Samples

Who doesn’t love a free sample?

Providing website visitors with a sample can give them a taste of the product or service you offer. Once they give it a try, they can perceive the value you provide. They might decide to purchase the full product in the future. 

Here are a few other lead magnet ideas you can use this year.

Tips for Creating Effective Magnets

Now that you know a little more about lead magnets, let’s discuss creating magnets for your site.

First, make sure the magnet is easy to use. People want immediate solutions to their problems. If the magnet is long or tedious, they might not want it.

For example, you might want to avoid creating a 10-page eBook. Instead, try a simple, single-page checklist they can use. Find ways to condense your content. 

Make sure the magnet has a specific purpose, too. What problem does it help the customer solve?

Address a specific need. Consumers will realize you’re able to solve their problems. They might rely on you for help in the future as a result. 

As you start creating your magnets, make sure you know who your customers are. Consider the problems they’re facing. The better you know them, the more likely you’ll address their needs. 

Make sure they can download the magnet right away. For example, you can send them to a thank you page once they submit their email. You can also send the magnet straight to their inbox.

You should also make sure the offer is free. Don’t buy leads.

What are Lead Magnets?: Your Guide to Boosting Lead Generation

To recap, what are lead magnets? They’re an easy way for you to build your email list and generate fresh leads. Improve your lead generation strategy with an effective magnet today!

Searching for more ways to give your business a boost? We’re here to lend a hand.

Contact us today to schedule your complimentary consultation.