Looking to boost the online sales for your company's website this year? Learn what it takes to get your numbers up with this guide!
About 80% of the new leads you generate will never translate into sales. Meanwhile, 96% of the people who visit your site aren't ready to make a purchase.
About 65% of marketers struggle to generate leads in the first place.
Are you struggling to generate online sales on your business website? Here are a few essential digital marketing strategies to use in 2022.
Adding these marketing strategies to your plans for the year can help your business grow. Start applying these tips for ultimate success today!
Maintain Brand Consistency
First, it's important to make sure your brand stands out from competing businesses within your niche. If your business fades into the background, you'll struggle to generate online sales. Your customers will continue turning toward your competitors instead.
First, consider your unique value proposition. Determine what sets you apart from competitors.
Learn more about your target audience, too. Determine what demographics (age, gender, location, etc.) they fall under. If necessary, create distinct buyer personas as well.
Then, learn about their hobbies, interests, and the pain points they're experiencing. Understanding your audience can help you pinpoint the value you can offer them.
Meanwhile, segmenting your audience into buyer personas will help you create personalized content. You can use your audience research as you apply the rest of these digital marketing strategies. Personalization can help you emotionally connect with more customers.
Leveraging that emotional connection could help you generate online sales.
When was the last time you updated your visual branding? If your brand is outdated, it's time for a change! Your brand includes your:
- Mission statement
- Vision statement
- Imagery styles
- Font styles
- Color palette
Consider working with an experienced digital marketing agency to refresh your brand. Make sure your business looks relevant by applying the latest design trends.
As you apply these marketing strategies, make sure to maintain brand consistency. Consistency will help awareness and recognition grow.
Otherwise, consumers will fail to recall your brand the next time they need your product or service.
Update Your Website
An old, outdated, slow website can cost you online sales and leads. Improve your website to offer a unique, positive user experience.
About two in every three people prefer reading beautifully designed content.
Meanwhile, 88% of online shoppers won't return to a site after a negative experience. About 54% of consumers prefer personal experiences when shopping online, too. In fact, 93% of companies see an increase in conversions after applying personalization.
Remember to personalize your site and content with your target audience research in mind.
Run your site through Google's Mobile-Friendly Test and PageSpeed Insights. If it's not mobile-ready or fast, contact a web design and development agency.
Update your website following Google's Core Web Vitals, too. The Core Web Vitals are user-centric ranking factors that can create a positive user experience.
Creating a positive user experience can encourage more people to start shopping online from your store.
Add multiple conversion opportunities across your site as well. For example, you can use forms and click-to-call buttons. Add an automated chatbot to your site and simplify your forms, too.
Your digital marketing agency can help you make user-friendly changes to help boost your conversion rate.
Create Helpful Content
In order to generate more online sales, you first need to make sure you're generating fresh website traffic. Start by creating helpful content your target audience can't find anywhere else.
As you gather audience research, consider gathering keyword research, too. What questions are your customers asking while using Google? What answers can you provide?
When creating personalized content for your audience, focus on EAT: expertise, authority, and trustworthiness. Showcase your experience and expertise to become a thought leader within your industry. EAT can help boost your credibility, which will encourage more people to trust your brand.
Generating brand trust could help you increase sales on your site.
Experiment with different forms of content, too. For example, you can create videos, eBooks, and infographics. Try interactive forms of content like polls and quizzes.
Optimize Your Posts
Search engine optimization (SEO) can also help you generate more traffic to your business website.
Use your keyword research to optimize your blog posts based on the phrases consumers use to find businesses like yours online. You can work with an experienced SEO marketing agency as well. Higher rankings will help your site appear ahead of competitor websites.
Then, you can generate more brand awareness and traffic to your business website.
Add a call to action to the end of your blog posts, too. A compelling CTA can help you turn readers into paying customers.
Use PPC Advertising
Pay-per-click (PPC) advertising is another digital marketing strategy that can help you generate traffic, leads, and sales. You can create text or visual display ads. These ads can appear on social media, Google, or other websites.
You'll pay each time someone clicks on one of your ads (or views them, depending on the campaign type). Consider working with an experienced digital marketing agency to get started.
They'll boost your ROI, ensuring you boost online sales without blowing through your budget.
You can also use social media marketing to attract more visitors to your business website before encouraging them to start shopping online.
Showcase your latest products. Create product demos and tutorials, too.
Otherwise, try hosting contests. Encourage people to visit your website to sign up.
Share your blog content on social media to direct more people to your site as well.
Engage With Emails
Email marketing can help you remain top-of-mind with customers. You can turn a first-time buyer into a repeat shopper. Then, you can generate more sales while boosting your ROI through brand loyalty.
Add a lead magnet to your website (like a downloadable, exclusive eBook). Segment your subscription lists to personalize each email.
Then, use a CTA to encourage people back to your product pages.
Set Your Business Up for Success: Essential Strategies for Online Sales
A strong digital marketing strategy can help your online business grow. Use these marketing strategies to generate more online sales this year. Remember, you don't have to start strategizing alone, either.
Working with an experienced digital marketing agency could become the key to your success.
Need help encouraging your customers to start shopping online? We're happy to lend a hand.
Contact our team today to learn more.