Company & Event Branding

What is branding for? Everything!

Sample guide for Women in Technolgoy

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Branding encompasses everything from your image, slogan, vision, mission statement, logo, colors, typography, graphics, photography, user experience and more. Your branding style is developed in order to reflect your organization’s environment, values and appeal to your target audience. Branding your organization aims to establish a significant presence in the market in order to attract and retain a loyal community. Below are some of the many options that we can include in your branding package.

Branding Package Options

  • Logo Design
  • Logo Style Guide
  • Logo Usage
  • Color Palette
  • Fonts Selection
  • Business Card Design
  • Stationary Design
  • Email Signature
  • Presentation Templates
  • Event Banners
  • Social Media
  • Facebook Header
  • YouTube Header
  • E-Blasts
  • E-Newsletters
  • Yard Signage
  • Postcards
  • Programs
  • Newspaper Mastheads
  • Posters
  • T-Shirts
  • Flyers
  • and more…

Top 5 reasons for branding your organization

Know Yourself

What inspired you to start your organization? What value do you offer to the public? Yes, you wanted to make a living, but there is something more to what you’re doing than material gain. There is (or was) a reason that you started this entire endeavor. That inspiration is the core of your organization. That inspiration is what drives the people around you, and it’s what you share with clients and the community. That is your brand. A strong brand represents your core values and communicates your identity to clients, customers and the community.

Effective Communication

How effectively you communicate your brand and message can have more impact on your organization than the message itself. Trying to say too much, without an overarching strategy and focus, can lose possible new audience members in a diluted message. An organization that invests time and energy into effective and quality communication can foster long term relationships with their audience.


Every communication from your organization should be created with a unifying design and message. By providing consistency and repetition with your brand, you place yourself in position to build trust, recognition and loyalty by your audience. You will become known for more than just an organization, but for eliciting a particular feeling in your audience. Remember, if you’re loyal to your brand, your audience is more likely to be loyal to your organization.

Know Your Audience

Marketing has been changing over the past few years, and brands need to be than just a logo. The public is looking to engage, invest and build a relationship with the organizations that they deal with. You have a message that will resonate with those who need your services, or share your vision. Are you speaking to your audience, and finding them, where they can be found? How well do you know your audience? Tailor your brand and your message to your audience instead of trying to appeal to everyone at once. As you grow, and identify different niche audiences, you can market to them, addressing their distinct needs and triggers.

Quality Design

Consistent quality design and layout should be a part of all your marketing and advertising materials. Your logo, brochures, postcards, emails, website and all your print and online materials should exude beauty and elegance. Impressive design also includes typography, page layout, readability and other nuances that make for a pleasant interaction with your audience. Quality and professional marketing and advertising materials are designed to trigger feelings of reassurance and comfort in your audience, which reinforces the value of your brand.

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    Four Winds Agency is my go to source for everything marketing. I feel confident that their wealth of experience will guide me in the right direction when it comes to branding myself. The recent Direct Mail piece that Four Winds designed for me is timeless and continues to drive results. I find working with this agency to be easy both in communication and delivery of final product. Very pleased with this partnership!

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