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Social Media Case Study

Georgia Athletic Coaches Association

The challenge

The Georgia Athleteic Coaches Association (better known as GACA), provides Commercial General Liability Policies to it's members. Each school year, it's not uncommon for coaches to move from one school to another, or for shcools to add new coaches. With over 800 high schools in the state of Georgia, keeping all the coaches in all the high schools informed can be a challenge.

The goals

Increase membership and insurance coverage for more coaches in the 800+ Georgia high schools.
  • Increase awareness
  • Increase engagement
  • Spread the word

Services Provided

  • Social Media Management

Our approach

Basic Social Media Management

Working with the team at GACA, our Social Media team organized their postings into a systematic and custom strategy. We scheduled the postings to go out at the most oportune times and days for maximum engagement with their followers. We research and empliment prime hashtag keywords embeded with each post to reach targeted new followers. And encourgaged sharing between new and established followers and members.

The Results

92000 +

Twitter Impressions

July - October 2019

2900 +

Instagram Impressions

August - October 2019

170 +

Facebook Followers

July - October 2019

Fall 2018

1500

Annual members

Fall 2019

4000

Annual members


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