The challenge
The Georgia Athleteic Coaches Association (better known as GACA), provides Commercial General Liability Policies to it’s members. Each school year, it’s not uncommon for coaches to move from one school to another, or for shcools to add new coaches. With over 800 high schools in the state of Georgia, keeping all the coaches in all the high schools informed can be a challenge.
Our approach
Working with the team at GACA, our Social Media team organized their postings into a systematic and custom strategy. We scheduled the postings to go out at the most oportune times and days for maximum engagement with their followers. We research and empliment prime hashtag keywords embeded with each post to reach targeted new followers. And encourgaged sharing between new and established followers and members.
