The challenge
Comp-U-Floor is a Florida based company that sells ERP business management software nationwide. They were rolling out a new look for their software interface and wanted their website to do a better job of showcasing the look and feel of their software. The owners also needed to convey the different products that their software provided. They were getting a fair amount of leads off their current website, but wanted to try and capture more.
Our approach
We worked closely with the Marketing Director for Comp-U-Floor to gather information about how they felt about their current website, compiled a wish list for their new website, and to look over some of their competition websites. We got to work developing a wireframe for the organization of their new website. Once we knew where everything was going to be placed, we designed a few mockups for the style of the new website. Once everything was approved, we started developing the new website on our development server. As we moved forward, we were able to schedule video chats with the Marketing Director to keep track of the progress and make minor changes. Once finalized and approved, we ran our final “pre-launch” checklist for responsiveness and keywords. A few days later, their new website was launched in time for the new year and new software release.
