Author: Richard Blount


How Can I Increase Online Sales in 2022?

Looking to boost the online sales for your company’s website this year? Learn what it takes to get your numbers up with this guide!

About 80% of the new leads you generate will never translate into sales. Meanwhile, 96% of the people who visit your site aren’t ready to make a purchase.

About 65% of marketers struggle to generate leads in the first place.

Are you struggling to generate online sales on your business website? Here are a few essential digital marketing strategies to use in 2022.

Adding these marketing strategies to your plans for the year can help your business grow. Start applying these tips for ultimate success today!

Maintain Brand Consistency

First, it’s important to make sure your brand stands out from competing businesses within your niche. If your business fades into the background, you’ll struggle to generate online sales. Your customers will continue turning toward your competitors instead.

First, consider your unique value proposition. Determine what sets you apart from competitors.

Learn more about your target audience, too. Determine what demographics (age, gender, location, etc.) they fall under. If necessary, create distinct buyer personas as well.

Then, learn about their hobbies, interests, and the pain points they’re experiencing. Understanding your audience can help you pinpoint the value you can offer them.

Meanwhile, segmenting your audience into buyer personas will help you create personalized content. You can use your audience research as you apply the rest of these digital marketing strategies. Personalization can help you emotionally connect with more customers.

Leveraging that emotional connection could help you generate online sales.

When was the last time you updated your visual branding? If your brand is outdated, it’s time for a change! Your brand includes your:

  • Mission statement
  • Vision statement
  • Voice
  • Tone
  • Personality
  • Logo
  • Imagery styles
  • Font styles
  • Color palette

Consider working with an experienced digital marketing agency to refresh your brand. Make sure your business looks relevant by applying the latest design trends.

As you apply these marketing strategies, make sure to maintain brand consistency. Consistency will help awareness and recognition grow.

Otherwise, consumers will fail to recall your brand the next time they need your product or service.

Update Your Website

An old, outdated, slow website can cost you online sales and leads. Improve your website to offer a unique, positive user experience.

About two in every three people prefer reading beautifully designed content.

Meanwhile, 88% of online shoppers won’t return to a site after a negative experience. About 54% of consumers prefer personal experiences when shopping online, too. In fact, 93% of companies see an increase in conversions after applying personalization.

Remember to personalize your site and content with your target audience research in mind.

Run your site through Google’s Mobile-Friendly Test and PageSpeed Insights. If it’s not mobile-ready or fast, contact a web design and development agency.

Update your website following Google’s Core Web Vitals, too. The Core Web Vitals are user-centric ranking factors that can create a positive user experience.

Creating a positive user experience can encourage more people to start shopping online from your store.

Add multiple conversion opportunities across your site as well. For example, you can use forms and click-to-call buttons. Add an automated chatbot to your site and simplify your forms, too.

Your digital marketing agency can help you make user-friendly changes to help boost your conversion rate.

Create Helpful Content

In order to generate more online sales, you first need to make sure you’re generating fresh website traffic. Start by creating helpful content your target audience can’t find anywhere else.

As you gather audience research, consider gathering keyword research, too. What questions are your customers asking while using Google? What answers can you provide?

When creating personalized content for your audience, focus on EAT: expertise, authority, and trustworthiness. Showcase your experience and expertise to become a thought leader within your industry. EAT can help boost your credibility, which will encourage more people to trust your brand.

Generating brand trust could help you increase sales on your site.

Experiment with different forms of content, too. For example, you can create videos, eBooks, and infographics. Try interactive forms of content like polls and quizzes.

Optimize Your Posts

Search engine optimization (SEO) can also help you generate more traffic to your business website.

Use your keyword research to optimize your blog posts based on the phrases consumers use to find businesses like yours online. You can work with an experienced SEO marketing agency as well. Higher rankings will help your site appear ahead of competitor websites.

Then, you can generate more brand awareness and traffic to your business website.

Add a call to action to the end of your blog posts, too. A compelling CTA can help you turn readers into paying customers.

Use PPC Advertising

Pay-per-click (PPC) advertising is another digital marketing strategy that can help you generate traffic, leads, and sales. You can create text or visual display ads. These ads can appear on social media, Google, or other websites.

You’ll pay each time someone clicks on one of your ads (or views them, depending on the campaign type). Consider working with an experienced digital marketing agency to get started.

They’ll boost your ROI, ensuring you boost online sales without blowing through your budget.

Stay Social

You can also use social media marketing to attract more visitors to your business website before encouraging them to start shopping online.

Showcase your latest products. Create product demos and tutorials, too.

Otherwise, try hosting contests. Encourage people to visit your website to sign up.

Share your blog content on social media to direct more people to your site as well.

Engage With Emails

Email marketing can help you remain top-of-mind with customers. You can turn a first-time buyer into a repeat shopper. Then, you can generate more sales while boosting your ROI through brand loyalty.

Add a lead magnet to your website (like a downloadable, exclusive eBook). Segment your subscription lists to personalize each email.

Then, use a CTA to encourage people back to your product pages.

Set Your Business Up for Success: Essential Strategies for Online Sales

A strong digital marketing strategy can help your online business grow. Use these marketing strategies to generate more online sales this year. Remember, you don’t have to start strategizing alone, either.

Working with an experienced digital marketing agency could become the key to your success.

Need help encouraging your customers to start shopping online? We’re happy to lend a hand.

Contact our team today to learn more.


How to Increase Sales Online Marketing: SEO

Increase Sales With SEO: 9 Tips for Digital Marketing Success

Are you wondering how you can increase your brand’s sales? SEO might be just what you need. Keep reading and learn more here.

Leads through SEO are eight times more likely to become paying customers than those through traditional advertising. With search engine optimization, you can help more people find your business online. Then, you can use your compelling, helpful content to increase sales.

Not sure how to start using online marketing and SEO to benefit your Sandy Springs, Georgia business? Here are a few tips that can help.

Applying these SEO tips will help you improve your rankings. Once you rank at the top of a results page, consumers will see your business first. Then, you can remain competitive and start generating more sales than ever before.

Give your business a boost with these SEO tips today!

1. Gather Keyword Research

If you’re not targeting the right keywords, the right customers will never find your website. Keywords are the cornerstone to an effective SEO strategy. You can create content using the right keywords to appeal to customers.

Start by using some of the free keyword research tools available on the web. For example, you can use:

  • Answer the Public
  • Google Trends
  • Ahrefs
  • Keyword Planner
  • SEMRush

Make a list of longtail keywords. Since these keywords are longer, they’re also more precise.

For example, someone who searches “apple” might really want to know about:

  • The health benefits of eating apples
  • An apple’s nutrition value
  • Where is the nearest apple farm
  • When are apples ripe
  • How to make apple pie

A single keyword like “apple” could have hundreds of different search intents. The search intent indicates what the customer expects to find online. You’ll better appeal to the search intent with a longtail keyword.

Once you’ve gathered your keywords, start creating content for each post. Avoid keyword stuffing, though. Instead, use synonyms and secondary keywords throughout the content.

Write with a specific keyword in mind to avoid sticking a keyword into awkward sentences.

Then, optimize your content by adding the keyword to the:

  • URL
  • Page title
  • Opening and closing paragraphs
  • Body text
  • An H1 heading
  • Image file name
  • Image alt text
  • Meta description
  • SEO title

If you want to help more people find your Dunwoody, Georgia business online, consider working with an SEO specialist. They can optimize your web content for you.

As people begin searching for your target keywords, you can reach more customers.

2. Write With the Audience in Mind

One of the benefits of SEO is you can appeal to consumers who already want your product or service. You can also appear in front of them while they’re in the mood to shop. You can better appeal to customers to increase sales by learning more about them.

For example, you might want to consider the pain points your customers experience on a daily basis. Then, consider how your product can offer a solution.

Start writing blog posts that show consumers you’re able to help. They’ll begin to rely on you more often. Then, you can turn their budding brand trust into sales.

Eventually, you can turn those one-time shoppers into repeat sales, boosting your ROI.

3. Create Compelling Content

When developing your SEO strategy, it’s important to write high-quality, unique content throughout the year. Google looks for fresh content when determining rankings.

Use your keywords to write content for your target audience. You can also create blog posts, infographics, polls, and quizzes. Try to create more video content this year, too.

Last year, video was the primary form of marketing media.

About 60% of marketers report content marketing helps generate leads. In fact, content generates three times as many leads as outbound marketing. Content costs 62% less than outbound strategies, too.

Make sure to add a strong call-to-action at the end of your posts. Encourage readers to contact you or explore your e-Commerce shop.

Then, you can increase sales while boosting your SEO rankings.

4. Optimize Product Images

Consumers can also find your blog content and website through image searches. Each time you upload an image to your website, optimize it.

Add your target keyword to the image file name. Write relevant alt text that features the keyword, too.

5. Use Social Media

Once you start creating content, help more people find it online. You can use social media to expand your audience and reach. Each time you create a post, share it on social media.

Choose the social media platforms your customers are active on most.

You’ll begin to engage new audiences and attract more prospects. You can even build lasting relationships with your customers to boost repeat sales.

6. Optimize Your Site

If you want to increase sales with online marketing and SEO, you need a wow-worthy website. Google will study your site when determining your rankings.

Make sure your site is fast, secure, and mobile-optimized. Google looks at the mobile version of your site first.

Optimizing your website with the user experience and Core Web Vitals in mind can boost your rankings, too. Higher rankings lead to more traffic, which can increase sales.

7. Manage Your Reputation

You can help more people find your business in Buckhead, Georgia by using local SEO. First, optimize your Google My Business listing. Make sure the information is accurate.

Add photos, videos, and posts to your listing to keep it fresh.

Then, start asking customers for their reviews. Positive reviews will boost your reputation. A strong brand reputation could encourage new customers to trust you.

Building brand trust can lead to sales from new customers.

8. Collaborate With Influencers

You don’t have to use social media to boost your business alone. Instead, work with influencers. Leverage their existing audience to expand your own brand’s reach.

9. A/B Test Your Strategy

Once you use these tips for your Marietta, Georgia business’s SEO strategy, study the results from your efforts. Look at your Google Analytics data to determine where you’re generating the most content from.

Otherwise, start using A/B testing to make informed decisions in the future. For example, you can try out different images, blog formats, or call-to-action language.

Learn how to increase sales using SEO this year. With these tips, you can expand your reach online. Reaching more customers can help you boost sales and your ROI.

Get started by using these nine SEO tips today.

You don’t have to use these tips alone. We can help.

Contact us today to get started on improving your SEO.


What Are the Best Ways to Get Customer Feedback?

What Are the Best Ways to Get Customer Feedback?

One thing any successful business knows is that customer feedback is everything. Are you wondering about the best ways to get customer feedback? Read about the best ways to receive customer feedback here!

Table of Contents

It’s no secret that gathering customer feedback can help you improve your business offerings. According to 73% of consumers, the customer experience is crucial for earning their business. When you can supply a product and customer service offering that solves their issues and delivers better results, it only makes sense that buyers will give you a chance.

The trouble is that customer issues change, and so do the solutions they need. You can learn how consumers feel about your products/services through the input. If you stop paying attention to the customer’s voice and fall out of touch with the buying experience, you’ll see the outcome in your KPIs (Key Performance Indicators). There’s a 91 percent chance unhappy customers won’t do business with you again.

To sustain your brand image and adapt to customer demands, you need to follow customer feedback. Sometimes you have to solicit feedback, and other times you can find it in the right places. Some may be reluctant to leave reviews or fill out surveys if they find them inconvenient. The questions you’re asking might not make the customers feel comfortable. You should be asking your audience the right questions at an appropriate time to get more responses.

We’ll show you the best ways to get customer feedback so you can start pushing your customer satisfaction scores up a notch.

Run Usability Tests

Usability tests require more prior planning to give you valuable data. They help you discover challenges that customers are unaware of. And they provide insights to improve customers’ experiences.

Your business can count on usability tests to polish new features or design details. For instance, if you are planning to improve a product, you can ask for feedback from customers. Use the suggestions given to adjust the product to your customers’ standards.

User testing may work for your business in niches like IT, health, education, or entertainment. If you offer a subscription-based product, you may provide customers with a free trial period. Ask them to record their experience while using the service or product.

Surveys and Feedback Forms

Customer surveys are the most efficient way to answer your most pressing questions. You can use short 1-3 question surveys to gain customer perspectives and improve in several areas, including:

  • Product features, pricing, or marketing
  • Website or app usability
  • Customer service
  • Content strategy
  • Net promoter and customer satisfaction scores

With all the marketing automation tools and online resources at your disposal, there’s no limit to the number of places you can get your questions in front of the right audience.

Personalized Emails

Use email to gather opinions from customers once they use a service, buy a product or attend an event. The feedback request email helps build customer loyalty for a long time and drives sales. You can also use it when gathering valuable insights that will help you improve a service or product.

Send the email within 3 to 5 days after confirming a customer’s order. You may inquire about how they chose to buy the product/service from your site. The email can help you discover how the customers found your business and their feedback on the product/service.

If you’ve been in the game for a while, you’re using some kind of customer relationship management system (CRM) or email workflow service like Constant Contact. These tools allow you to automate tasks like sending out emails and surveys in a targeted way. Here are a couple of ways you can do this:

  • Send surveys to select contact lists to get specific types of feedback
  • Personalize the emails before sending them to attract sincere responses
  • You should also include a clear call-to-action and inform the recipient about the purpose of the feedback
  • A catchy subject line will help compel the recipient to open the email
  • Automate email surveys to go to customers that performed an action or bought on your website

CRMs are getting more robust, and email integration is standard nowadays. You can link a survey from a service like Google Forms or SurveyMonkey to your CRM contacts and create new workflows, making the communications personalized for the customer.

For example, you can set a process where the customer receives a survey when they do something on the website. Depending on what they do with the survey (complete it or ignore it), you can send either a customized thank you or a reminder email.

Customer Feedback Surveys

Short questionnaires on your website or mobile app give visitors feedback options. Like email surveys, you can target specific website visitors who land on certain pages, exit the website, or trigger other events. Users can provide immediate feedback on their experience and any issues as they encounter them. They’ll help you gauge how your brand performs with customers. Use them to identify customers’ unmet needs and customize your services to meet these needs.

Send surveys as either long-form or one-question surveys depending on your goals. Customers are very picky when responding to surveys. You should thus ask questions that can help you meet a particular goal.

The surveys should feature thoughtful, open-ended questions to attract responses. You should also add consistent rating scales for clients to rate your brand or offerings. Exclude leading or loaded questions in the surveys since they limit customers’ responses.

Feedback Tool on Your Website

A website feedback tool makes it easier to gather customers’ opinions on your site. The tool allows your site visitors to submit feedback with pictures or annotations. The user answers two questions, one asking them to rate their experience and a short field for suggestions on how to improve your website. Insights gathered from it can help you improve the user experience on your website.

Add the feedback tool on your order confirmation pages to understand customers’ shopping experiences. You’ll get visitors’ opinions on the navigation features, product selection, and checkout process. Ask them to suggest improvements to the website too.

Install a popup enclosed in a text box to appear when someone abandons a cart on your site. Ask the customer why they decided not to finish the purchase. You can also add a multiple-choice list for them to share their reasons.

Incentivize Your Following

Incentives are a chance to explore creative ways to collect feedback and give yourself a slight business bump. Wherever you distribute your customer surveys, you can offer a gift or exclusive deal in exchange for responses. Some possible offers include:

  • E-books
  • Whitepapers
  • Coupons
  • Event access
  • Video tutorials

Your incentives don’t need to be something of financial value. But even if you do offer exclusive discounts, you can still keep margin in the offer and almost guarantee another sale when the customer takes the time to fill out the survey.

Stay on Top of Online Reviews

Reviews on Google, Yelp, or Facebook give you excellent customer feedback, a real-life look into the service experience. Even though you might want all 5-star reviews, you tend to get some of the most detailed feedback in negative criticism.

Negative reviews aren’t always bad. Consumers are more likely to trust and shop with someone with a few bad ratings than a business with a flawless record. More importantly, you get an opportunity to follow up with dissatisfied customers and change their attitudes.

It takes work, but your attentiveness will positively impact your business. Roughly 95% of shoppers check reviews before making a buying decision. They take a favorable view of a business owner who tries to correct mistakes and improve customer satisfaction.

Follow Social Media

Social media is a center for customer outreach and a place to keep your finger on the pulse of your customer base. Encourage customers to leave feedback on the comment section of your social media posts. Take advantage of mentions, direct comments, and messaging on social networks for feedback. Most social networking sites even have built-in polling tools that you can leverage. It’s quick and simple enough to post an Instagram poll or Facebook quiz, and you can add some personality and contest incentives to keep your audience engaged. Run social media contests to drive engagement on your posts. Every time customers engage with the contest, they will likely leave valuable feedback.

Customer feedback comes in many forms on social media, and they’re all relatively easy to monitor. You can track mentions to see what users are saying about your goods and services, or you can see what kind of comments and reactions you’re getting on your posts.

Opening up dialogues with customers on social media can give you detailed insights into what they care about and how you can make the experience better. Being quick to respond to comments and reviews in an informal setting is a humanizing way to manage your brand’s reputation.

Use the Stories feature on social networks like Instagram and Facebook to collect feedback. You may run a poll or pose questions within this feature. Social monitoring tools can also help you identify conversations around your brand and offerings.

Social media also gives you a window into your content strategy.

Hopefully, you’re using your social media pages to promote new content. You can gain valuable information on what customers like and dislike based on their engagement with your posts. If a post is getting a lot of shares, comments, or likes, it’s a good indication that your customer wants to see more on a topic or a particular type of content.

Conduct Exploratory Customer Interviews

Customer interviews can help you capture qualitative stories that make the feedback reliable. They’ll help you learn about personal experiences with your brand or offerings. As a result, you’ll understand the motivations behind customers’ decisions.

Conduct customer interviews to improve the reputation of your business. Begin them with an open-ended dialogue to give the respondents a chance to explain themselves in detail. Get into more specific details as the interview progresses and listen actively.

You can conduct the interviews via video conferencing apps or SMS, no matter where you are. Either way, inform the customer about your intentions before beginning the interview.

Distribute Comment Cards

You can gather feedback the old-fashioned way using comment cards. Though this method has many hidden costs, it’s cost-effective for a brick-and-mortar business. Comment cards give a more immediate sense of how a company meets customers’ expectations.

Ask customers to rate their experiences with your products/services on the card. You can also invite any complaints or compliments people have toward your business.

Remind the respondents that you appreciate their honesty and loyalty. Remember to ask (not demand) the customer details and add open-ended questions.

Start Earning Better Customer Feedback

There is a diverse array of customer feedback options that business owners can implement today to learn more about their customer’s needs, desires, and pain points. Use these tips to gather customer feedback, which will inform your product/service improvements. When done correctly, these methods can help you increase the integrity of your offerings. Use them to identify unhappy customers, measure customer loyalty and reduce losses. Start monitoring the customer’s voice and asking questions, and you won’t have to guess how to improve your service.

Count on Four Winds Agency for your promotional and marketing needs in Sandy Springs Georgia, Dunwoody Georgia, Marietta Georgia, and Buckhead Georgia. Our goal is to use innovation to boost clients’ online reputation and success. Set up a consultation to learn how we’ll help accelerate your business growth.


Reputation Management

Reputation Management

If you’re looking for advice on the best reputation management for your brand and business, check out this blog for great tips.

If you’re developing and growing a brand for your small business, then you need to think long and hard about reputation management.

No matter what you do, what industry you’re in, or who you are, your reputation is important. How the general public views you and your company is going to have a huge impact on how well you’ll be able to develop and grow your business. Public perception will always dictate who your customers are and how many of them you’ll have.

Reputation management is a broad concept, but at the heart of it is an overall concern for how you look to those people outside of your company or brand. With a positive reputation, you’ll increase loyalty and position yourself as an authority in your niche, which is absolutely crucial in 2021.

In this post, we’re going to give you some reputation management advice so that you can appeal to more people and grow your brand the right way. In the digital age, your reputation can sink or swim depending on how you manage your online presence, so keep reading and you’ll find out what you need to do.

Table of Contents

Build Trust With Content

Content marketing is one of the most important aspects of running an online brand these days. If you can manage to create great content, you’ll boost your SEO and create a lot of brand awareness, which is huge for getting more eyes on your website and thus, your products and services.

The other thing that content marketing is great for is building trust in your given niche. Once you’ve got this trust from your readers, viewers, followers, etc., your reputation is naturally going to get a boost. The more content you can create for those that trust you, the more you’ll perpetuate this trust and keep your reputation afloat.

You should be blogging and vlogging on a regular basis so that you can build a reader and viewership whom you can educate on what you sell. From there, you can let your products/services do the talking. It’s easily one of the most important components of inbound marketing and reputation management.

Use Socials to Give a Peek Behind the Scenes

Content creation is an important part of social media as well, especially when it comes to building a relationship with your followers. Platforms like Instagram, Facebook, Twitter, and Linkedin are amazing for giving your followers a behind-the-scenes look at what it is that you do. Consumers love getting to know the people behind their favorite brands and businesses, so use this as an opportunity to let your personality shine.

If you can cultivate a reputation as someone who’s entertaining, be it friendly or funny, then people are going to keep coming back to your socials and eventually to your site. Using social media and other forms of content marketing in conjunction can develop your reputation like nothing else.

Improve Customer Satisfaction, Improve Reputation

For small businesses, content can help you build a reputation, but it won’t necessarily help you keep it. You have to maintain and increase customer satisfaction all the time in order to keep your reputation alive and well. At the end of the day, this comes from delivering quality products and/or services to the people that you’ve drawn in through content marketing.

This is ongoing work that you can’t ever let the ball drop on. You should always be doing your best to make your customers happy, whether it’s through improving the quality of the materials in your products, speeding up delivery times, or making your website faster.

Don’t be afraid to ask your customers what it is that they want to see you do better. Just knowing that you’re listening to them and that you care will help to increase your reputation.

Get Personal With Customers

Part of building a rapport with your customers will be getting personal with them, not just through content on social media, but by responding to comments on social media and review sites. In all honesty, the way you respond to criticism is more important than how you respond to praise, so you need to learn how to listen to what people say without getting offended.

When we talk about “reputation management”, this is what we mean. Thoughtful responses to negative criticism will always elicit the best reaction from your customers. It’s important to treat your customers with the utmost respect when responding to them, which in turn, will boost your reputation.

Create a Positive Workplace Culture

Your reputation doesn’t only come from outside of your office, it’s just as important to uphold a good reputation with your employees as with your customers. No one gets a more intimate view of how a business runs than those that work there, and no one can hurt your reputation more than an employee that has something negative to say about your workplace culture.

Building a great workplace culture isn’t easy, but it’s something you need to do these days in order to attract the best workers and keep your reputation, as a quality business or brand, established. Start by treating your employees with respect and listening to what they have to say about how the business should be run. At the end of the day, if you’re truly operating as a team, working towards a common goal, then your workplace will reflect that.

Ask for Ratings and Reviews

We touched on SEO earlier, but one of the most important things that affect SEO and reputation simultaneously is your rating on listings sites. Google, Yelp, and other local listings sites are where people look first before deciding to contact a business, so you need to make sure that you’re asking for ratings and reviews from happy customers.

This will directly affect your standing on Google results pages when people search for a business like yours. It’ll also represent what your previous customers think about you. Generally speaking, if you’ve got a good reputation, it should be reflected through these ratings and reviews.

Get Help With Your Reputation Management

Now that you know how reputation management can help you and how to go about achieving it, it might be time to get some help. If you’ve never thought about what your reputation means to the success of your business, then hiring a digital marketing agency can help you see the light. Four Winds Agency offers help with web development, SEO, and review management, as well as various inbound marketing services, including reputation management.

Visit our site today to learn more about what we do and, when you’re ready, contact us to find out how Four Winds can help your business get the reputation it deserves.


8 Online Marketing Tips to Increase Sales

8 Online Marketing Tips to Increase Sales

Are you looking for ways to increase your sales performance? Then check out some of these essential online marketing tips.

Did you know about 80% of new leads never translate into sales? In fact, about 96% of the people who visit your website aren’t ready to shop. Without a strong online marketing strategy, your sales could waver.

In fact, consumers might not even realize your business exists if they’re not seeing you online!

Here are eight tips you need to set your business up for growth and success. With these digital marketing tips, you can generate more leads. Then, you can turn those leads into sales to improve your ROI.

Get ready to get leagues ahead of the competition. Set your business up for long-term growth with these online marketing tips today!

Table of Contents

  1. Personalize Your Campaigns
  2. Update Your Website
  3. Create Compelling Content
  4. Design Eye-Catching PPC Ads
  5. Keep Up With Social Media Trends
  6. Work With Influencers
  7. Start Automating
  8. Improve the Checkout Process

1. Personalize Your Campaigns

Before developing your online marketing strategy, take the time to research your customers. Make sure you understand their distinct needs and desires. Otherwise, your content and messaging might fail to appeal to your target audience.

If you’re targeting a broad audience of customers, consider segmenting them into distinct buyer personas. You can grow customers based on demographics and psychographics. For example, you might want to consider:

  • Age
  • Gender
  • Location
  • Household income
  • Buying behaviors
  • Interests
  • Pain points
  • Hobbies
  • Education
  • Language
  • Career
  • Marital status

Consumers who fall into different groups will likely have different needs and interests. You can use the data you gather to personalize your campaigns. Personalization will help you empathize with customers.

They might feel more inclined to shop from you as a result.

In fact, over 80% of consumers say being treated like a person is important to winning their business. About 52% will switch brands if you don’t personalize communications.

Using personalization can help you boost sales. In fact, 50% of consumers will pay more for brands that provide personalized content.

About 90% of marketers notice a lift in results due to personalization. About 80% of consumers are more likely to make a purchase if you personalize, too.

You could experience eight times the ROI in marketing and a 10% lift in sales as a result.

2. Update Your Website

Once you research your target audience, you can start making updates to your existing marketing materials. Start with your website. Make sure your website is designed with your target audience in mind.

It’s also important to make sure your website is fast, mobile-optimized, and secure. Website optimization will set the rest of your campaigns up for success.

Otherwise, visitors will leave your website without clicking around. If people leave, your website’s bounce rate will start to increase. A high bounce rate can hurt your search engine optimization and digital advertising campaigns.

Instead, consider working with an experienced web design and development agency this year. They can help you make smarter updates to your site.

Otherwise, run your website through Google’s:

  • Core Web Vitals
  • Mobile-Friendly Test
  • PageSpeed Insights

If your website isn’t designed with the user experience in mind, it’s time for an upgrade. A positive user experience could help you boost sales.

In fact, websites that are slow lead to a $2.6 billion loss in revenue each year. About 88% of shoppers won’t return to a site after a bad experience. About 80% won’t engage with a website that doesn’t display well on their devices, either.

Keep that in mind as you update your website.

3. Create Compelling Content

Creating high-quality, engaging blog content for your website will help you generate more website traffic. Content marketing can also help you demonstrate your experience and expertise. You could have an easier time building your credibility as a result.

Demonstrating your credibility will help brand trust grow. Generating brand trust could help you boost leads and sales.

Use keyword research to determine what consumers search when looking for your product or service online. Then, create content based on the questions they’re asking. You can use search engine optimization (SEO) to boost your rankings on search engines like Google.

Higher rankings will help you boost brand awareness and website traffic.

You can also rank ahead of competitors to boost your credibility and generate more sales.

Consider working with an experienced online marketing agency this year. They can help you develop your SEO marketing strategy. SEO optimization could set your business up for lasting growth and success.

4. Design Eye-Catching PPC Ads

Pay-per-click (PPC) advertising is another effective search engine marketing strategy. You can create text and display ads. Your ads can appear based on demographics or search queries.

Consider using remarketing ads this year. These ads will reappear in front of previous website visitors.

You’ll have a second chance to turn those visitors into paying customers.

5. Keep Up With Social Media Trends

New social media marketing trends pop up throughout the year. Consider using social media management services to keep up with the latest trends.

For example, live video content, AR, and VR are becoming more popular. An experienced marketing agency will make sure your content remains relevant.

6. Work With Influencers

You can also use influencer marketing to reach more consumers online.

Look for an influencer that already reaches your target audience. Then, ask them to promote your product or service. Their existing audience will trust the personal recommendation before learning more about your business.

7. Start Automating

Consider developing an email marketing campaign this year. You can use email marketing automation to save yourself valuable time.

For example, you can automate emails to send to consumers who abandon their carts on your website. You can even personalize your emails by showing them what they left behind.

8. Improve the Checkout Process

If you want to use these online marketing strategies effectively, make sure to simplify the checkout process on your website.

Simplifying the user experience will ensure consumers can buy what they need with ease. If the checkout process is too complicated, they might leave. You might notice an increase in cart abandonment as a result.

Set for Success: 8 Tips for Boosting Sales With Online Marketing

Don’t miss the chance to generate more sales this year. Instead, use these eight online marketing tips to set your business up for success. With these tips, you can increase your sales performance and boost your ROI.

You don’t have to develop your digital marketing strategy alone. We can help you generate traffic and drive sales.

Discover our inbound marketing services today to get started.