9 Email Newsletter Best Practices to Succeed in 2020
Email isn’t just for passing info from one employee to the next. Valuable marketing can be done. Here are 9 email newsletter best practices to succeed in 2020.
If you run an e-commerce business, one of the best ways that you can reach your customers is through your mailing list.
The email newsletter is a great way of telling your customers about all of your great new products and offers.
But how do you make sure your email newsletters don’t just end up in the trash?
Here are nine of the best email newsletter best practices that you should be applying.
Table of Contents
- Aim to Connect With Your Readers
- Get Your Audience’s Attention
- End With a Clear Call-To-Action
- Make Your Newsletter Mobile Friendly
- Tailor Your Email Blasts
- Limit the Number of Emails You Send
- Use Snappy Headlines
- Keep it Professional
- Make it Easy to Read
1. Aim to Connect With Your Readers
Build up a relationship with your audience. To do this, you will first of all, need to understand them, instead of sending out blanket emails to all of your mailing lists, segment based on demographics such as age, location, and gender.
You could also tailor your email newsletters based on previous purchases.
Remember to keep your email personal. If you know the name of the person who is receiving the email, make sure that you use it.
2. Get Your Audience’s Attention
Your emails need to be catchy. You need to really capture the attention of your audience straight away. How do you do that? By leading with something that they will want to hear.
If you have a great offer, tell them about it straight away. Tell your audience what the email is about, then give them the important information about your great offers or new products, and then tell them again what the email was about.
If you can catch the attention of your audience straight away, and then keep them throughout, then you’ll win some sales.
3. End With a Clear Call-To-Action
Connecting with your audience and grabbing their attention will only get you so far. Ultimately, you want to convert reading the email into making a sale.
Without a clear call-to-action at the end of the email, you are unlikely to convert sent emails into sales.
Think about what action you want your audience to take. Do you want them to buy something? Should they be following you on social media? Do you want them to visit your website or subscribe to your email address?
Whatever you would like your reader to do, make sure that you use a straightforward call-to-action at the end of every email you send.
4. Make Your Newsletter Mobile Friendly
Did you know that 28% of all emails will be opened on an iPhone? With so many people opening their emails from their smartphones, it is essential that you ensure your emails can easily be read from handheld devices.
Use a clear font for your email. Make sure that your text is not too long and that you break it up by using short paragraphs.
The more white space you have in your email, the better.
If you have any clickable links, make sure that they can be used easily from any touch screen device.
5. Tailor Your Email Blasts
Nobody wants to feel as though they are a number in your marketing machine. If you can tailor your email content to suit a certain segment of your audience, then you should do this.
Spend some time finding out what your subscribers like. Understand each demographic and make sure you’re sending out emails that will suit their tastes.
For instance, you may find that millennials receiving emails from you will like to see concise information with attractive images.
6. Limit the Number of Emails You Send
How many emails do you get in your inbox each day? Many people get more emails than they can open each day. For that reason, many marketing messages go unread by many recipients.
It is important that you send your emails sparingly. If you send newsletters out constantly, then your audience is going to get sick of the constant emails that you’re sending out.
Limit the number of emails that you send out to one per week.
7. Use Snappy Headlines
The first thing that people see from your email when it hits their inbox is the subject line. If the subject line you’ve chosen doesn’t jump out, you won’t get many people reading it.
If you want to catch someone’s attention, you can do it by posting snappy headlines. Make your headlines exciting or intriguing- just make sure they stand out.
8. Keep it Professional
What would you think if you received an email that was full of spelling mistakes and poor grammar? You wouldn’t think that the company sending it was very professional.
You should strive to check all emails for errors before you send them out.
9. Make it Easy to Read
If you manage to get the attention of your audience via your email, make sure that you do your best to keep it. Nobody wants to spend too long reading an email, so craft your emails to be as short and easy to read as possible.
Think about using simplistic language. Don’t make things too complex. Keep your message short, sweet, and to the point.
Break up your message into paragraphs and use catchy headings along the way to help the reader read the email in less time.
Implementing Your Email Newsletter Best Practices
When implementing your email newsletter best practices, remember to keep your emails simple and to the point. Capture the attention of your audience with some great headlines. Make the email easy to read, and don’t forget that it is likely that it’ll get read on a mobile device.
It’s a competitive world out there for emails, and if you don’t want yours to end up in the trash, you’ll need to follow these best practices for email newsletters.